How to Market on r/serverless
A community for serverless computing enthusiasts. Discussions on Lambda, Cloud Functions, serverless frameworks, and event-driven architecture. From beginners to those running serverless at scale.
r/serverless Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/serverless.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1Stay on topic for serverless computing
- 2No spam or excessive self-promotion
- 3Be helpful and constructive
- 4Include technical details
- 5Share experiences and insights
How to Write for r/serverless
Technical and practical. The community wants real-world serverless experiences. Include architecture decisions, cost analysis, and honest assessments of where serverless works and doesn't.
Best Practices for r/serverless
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 24-48 hours
Content That Works
- Architecture case studies at scale
- Cost optimization stories
- Cold start optimization techniques
- Framework and tooling comparisons
Common Flairs
Who's Here
Backend developers, DevOps engineers, and architects building serverless applications. Many work with AWS Lambda but also explore alternatives. Value practical production experience over theory.
Common Mistakes on r/serverless
Avoid these pitfalls that get marketers banned or ignored.
Ignoring cold start reality
Cold starts are the #1 serverless pain point. Solutions that ignore them feel incomplete.
Instead
Address cold starts: "P99 latency: [number]. Cold start mitigation: [approach]. When cold starts matter: [scenarios]."
Not discussing cost at scale
Serverless economics change at scale. "Pay per invocation" gets complicated.
Instead
Include cost analysis: "Monthly cost at [scale]. Compared to containers: [analysis]. Where serverless saves/costs more."
Overselling serverless for everything
Serverless has trade-offs. The community knows it's not always the right choice.
Instead
Be balanced: "Serverless worked for [use case] because [reasons]. Would use containers for [other case]."
Cloud vendor absolutism
Many explore multi-cloud or have preferences. Dismissing other providers invites pushback.
Instead
Acknowledge options: "Built on AWS Lambda. Similar approach works on CloudFlare Workers or GCP Cloud Functions."
Ignoring local development experience
Local dev/test is a known serverless challenge. Overlooking it suggests incomplete thinking.
Instead
Address development: "Local testing with [tool]. Integration tests: [approach]. Deployment: [process]."
Post Formats That Work on r/serverless
These content formats consistently perform well in this community.
Architecture Case Study
Example Format
""Running [application type] serverless. Scale: [invocations]. Architecture: [diagram/description]. Cost: [monthly]. Cold starts: [mitigation]. What we learned.""
Why It Works
Real production context. Scale and cost transparency. Cold start reality.
Cost Optimization
Example Format
""Reduced serverless costs by [amount]. Before: [architecture]. Changes: [optimizations]. After: [new costs]. Trade-offs: [what we accepted].""
Why It Works
Addresses universal concern. Specific optimizations. Honest about trade-offs.
Framework Comparison
Example Format
""Compared [Framework A] vs [Framework B] for [use case]. Criteria: [list]. Experience: [observations]. My choice: [decision with reasoning].""
Why It Works
Practical comparison. Experience-based. Clear recommendation.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/serverless for marketing.
Similar Subreddits
Complete guide to marketing on r/aws. Learn how to share your AWS tools and solutions with 350k+ clo...
Complete guide to engaging on r/devops. Learn how to share technical insights and connect with 310k+...
Complete guide to marketing on r/node. Learn how to share your Node.js tools and npm packages with 1...
Complete guide to marketing on r/golang. Learn how to share your Go libraries and tools with 250k+ s...
Who Should Target r/serverless
Frequently Asked Questions
Common questions about marketing on r/serverless
Ready to Market on r/serverless?
Reddit Radar helps you find the perfect opportunities in r/serverlessand craft replies that convert—without getting banned.
Find relevant posts automatically
AI-crafted replies that fit the culture
Save hours of manual searching
No credit card required • 3-day free trial • Cancel anytime