Subreddit Marketing Guide

How to Market on r/golang

The Reddit community for the Go programming language. Discussions on systems programming, concurrency, microservices, and the Go ecosystem. From beginners to core contributors.

250Ksubscribers
1Kactive now
Strict Self-Promo Policy
Subscribers
250K
Total community members
Active Now
1K
Users currently online
Post Lifespan
12-24 hours
How long posts stay relevant
Peak Times
weekday morning-est
Best time to post

r/golang Rules & Self-Promotion Policy

Understanding the rules is critical for successful marketing. Here's what you need to know about r/golang.

Strict Self-Promotion Policy

This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.

Community Rules

  • 1Be helpful and civil
  • 2Use the weekly "Easy Questions" thread for beginner questions
  • 3No low-effort memes or jokes
  • 4Include code examples in technical questions
  • 5No job postings outside designated threads

How to Write for r/golang

Simple and direct—matching Go's philosophy. The community values doing things "the Go way." Avoid over-engineering. Explain why your approach is pragmatic and maintainable.

Best Practices for r/golang

Maximize your impact by understanding when, what, and how to post.

Best Times to Post

  • Weekday Morning Est
  • Tuesday Wednesday Est
  • Thursday Afternoon Est

Posts stay relevant for about 12-24 hours

Content That Works

  • Open-source library announcements
  • Production architecture case studies
  • Performance benchmarks and optimizations
  • Idiomatic Go tutorials

Common Flairs

discussionhelpnewbiearticlelibrary

Who's Here

Systems programmers, backend developers, and DevOps engineers using Go. Values simplicity and pragmatism. Many work on infrastructure, CLIs, and microservices. Strong opinions on "idiomatic Go."

Common Mistakes on r/golang

Avoid these pitfalls that get marketers banned or ignored.

Writing non-idiomatic Go

The Go community has strong conventions. Code that fights the language or imports patterns from other languages gets criticized.

Instead

Follow Go conventions: effective Go, standard library patterns, gofmt, and accepted community idioms.

Overusing dependencies

Go culture favors the standard library and minimal dependencies. Heavy dependency trees feel un-Go-like.

Instead

Minimize dependencies: "Built with just the standard library and [one critical dep]."

Ignoring error handling

Go's explicit error handling is core to the language. Libraries that hide or abstract errors feel wrong.

Instead

Handle errors explicitly. If your library has opinions on error handling, explain and justify them.

Marketing enterprise features over simplicity

The Go community values simplicity. Enterprise complexity goes against Go philosophy.

Instead

Lead with simplicity: "Does one thing well. Add what you need later."

Asking beginner questions in main thread

The subreddit has a weekly "Easy Questions" thread specifically for beginners.

Instead

Use the weekly thread for beginner questions. Main posts should contribute substantial discussion or content.

Post Formats That Work on r/golang

These content formats consistently perform well in this community.

Library Announcement

Example Format

""Built [library] for [use case]. Standard library + minimal deps. Usage: [go get + example]. Benchmarks: [performance]. Feedback welcome.""

Why It Works

Minimal dependencies highlighted. Usage example. Performance matters in Go. Open to feedback.

Architecture Case Study

Example Format

""[Scale] requests/day with Go. Architecture: [diagram/description]. Key decisions: [list]. What we'd do differently.""

Why It Works

Concrete scale. Real architecture. Honest retrospective.

Idiomatic Pattern

Example Format

""How we handle [problem] in Go. The approach, why it works with Go's model, and code examples.""

Why It Works

Focuses on Go-specific solutions. Explains the "why." Working code.

Frequently Asked Questions

Common questions about marketing on r/golang

If it's open source and follows Go idioms, yes. The community welcomes useful libraries but is critical of non-idiomatic code, heavy dependencies, and over-engineering. Lead with simplicity and code examples.
Idiomatic code, minimal dependencies, clear documentation, and practical use cases. Performance benchmarks are appreciated. The community values code that feels "Go-like."
Yes, Go is heavily used in DevOps (Docker, Kubernetes, etc.). CLI tools and infrastructure libraries get good reception if they're well-designed and follow Go conventions.
Read Effective Go, study the standard library, use gofmt, and follow community patterns. If your code does something unusual, explain why. The community debates idioms, so be prepared to justify decisions.
Less so now that generics shipped. The community is finding consensus on when to use them. Libraries using generics appropriately are accepted; overusing generics still gets pushback.
Comparisons work if they're fair and technical. "Go vs Rust for [use case]" discussions happen, but tribal language wars get downvoted. Focus on trade-offs, not superiority claims.

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