Subreddit Marketing Guide

How to Market on r/SaaS

A community for SaaS founders, marketers, and enthusiasts to discuss building and growing software-as-a-service businesses.

150Ksubscribers
800active now
Moderate Self-Promo Policy
Subscribers
150K
Total community members
Active Now
800
Users currently online
Post Lifespan
8-16 hours
How long posts stay relevant
Peak Times
weekday morning-est
Best time to post

r/SaaS Rules & Self-Promotion Policy

Understanding the rules is critical for successful marketing. Here's what you need to know about r/SaaS.

Moderate Self-Promotion Policy

Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.

Community Rules

  • 1No direct promotion or spam
  • 2Be constructive and helpful
  • 3Use appropriate flair
  • 4No affiliate links
  • 5Self-promotion only in designated threads

How to Write for r/SaaS

Data-driven and specific. Share MRR numbers, conversion rates, churn percentages. The community respects transparency about struggles.

Best Practices for r/SaaS

Maximize your impact by understanding when, what, and how to post.

Best Times to Post

  • Weekday Morning Est
  • Wednesday Afternoon Est

Posts stay relevant for about 8-16 hours

Content That Works

  • MRR milestone celebrations with lessons
  • Specific tactical questions
  • Tool recommendations for specific problems
  • Churn reduction strategies

Common Flairs

QuestionDiscussionMilestoneLooking for feedbackResource

Who's Here

SaaS founders (solo to small teams), product managers, and growth marketers. Highly technical audience. Values metrics and data.

Common Mistakes on r/SaaS

Avoid these pitfalls that get marketers banned or ignored.

Asking "what should I build?" without context

This question is asked daily and shows no research or effort.

Instead

Share your skills, target market research, and 2-3 ideas you're considering. Ask for feedback on the specific ideas.

Celebrating milestones without sharing the journey

"Hit $10K MRR!" without details provides no value to others.

Instead

Break down your acquisition channels, conversion rates, pricing experiments, and biggest lessons. Make it educational.

Asking for tool recommendations without requirements

Generic tool requests get generic answers or ignored.

Instead

Specify your budget, team size, integrations needed, and what you've tried. "Best CRM?" vs "CRM for 2-person team, $50/mo budget, needs Stripe integration."

Pitching in comments without context

Dropping product links in reply to problem posts looks spammy.

Instead

Share your experience with the problem first. If your product is relevant, mention it briefly after providing genuine advice.

Post Formats That Work on r/SaaS

These content formats consistently perform well in this community.

Milestone Post

Example Format

""From $0 to $10K MRR in 8 months: Full breakdown" with sections on acquisition, pricing, churn, and key learnings."

Why It Works

Specific numbers build credibility. Structured breakdowns are easy to read. Educational value earns upvotes.

Tactical Question

Example Format

""Those who reduced churn below X%: what actually worked?" with your current metrics and what you've tried."

Why It Works

Specific questions attract experienced answers. Sharing your situation invites relevant advice.

Tool Comparison

Example Format

""I tested 5 onboarding tools - here's what I learned" with pros/cons and your specific use case."

Why It Works

Saves others time. Practical comparisons are bookmarked and shared.

Frequently Asked Questions

Common questions about marketing on r/SaaS

Direct promotion posts get removed, but you can share your product as part of a valuable story. Milestone posts ("Hit $5K MRR - here's how") that include lessons learned are well-received. The key is providing educational value, not just announcing your product exists.
Any milestone is valid if you share genuine learnings. $1K MRR posts from someone who shares their exact acquisition strategy often outperform $100K MRR posts that just brag. Focus on what you learned, not the number.
Share the problem you're solving, your target customer, and your proposed solution. Include any validation you've done (interviews, landing page signups). Don't ask "is this a good idea?" - ask about specific aspects like pricing, positioning, or feature priorities.
Churn reduction tactics, pricing strategies, acquisition channel breakdowns, and honest failure post-mortems consistently get high engagement. Tool recommendations and "how I automated X" posts also perform well.
r/SaaS covers all SaaS businesses, while r/microsaas focuses specifically on small, often solo-founder products targeting niche markets. r/microsaas is more accepting of small wins ($500 MRR) and solo-founder challenges.

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