How to Market on r/SaaS
A community for SaaS founders, marketers, and enthusiasts to discuss building and growing software-as-a-service businesses.
r/SaaS Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/SaaS.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1No direct promotion or spam
- 2Be constructive and helpful
- 3Use appropriate flair
- 4No affiliate links
- 5Self-promotion only in designated threads
How to Write for r/SaaS
Data-driven and specific. Share MRR numbers, conversion rates, churn percentages. The community respects transparency about struggles.
Best Practices for r/SaaS
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Wednesday Afternoon Est
Posts stay relevant for about 8-16 hours
Content That Works
- MRR milestone celebrations with lessons
- Specific tactical questions
- Tool recommendations for specific problems
- Churn reduction strategies
Common Flairs
Who's Here
SaaS founders (solo to small teams), product managers, and growth marketers. Highly technical audience. Values metrics and data.
Common Mistakes on r/SaaS
Avoid these pitfalls that get marketers banned or ignored.
Asking "what should I build?" without context
This question is asked daily and shows no research or effort.
Instead
Share your skills, target market research, and 2-3 ideas you're considering. Ask for feedback on the specific ideas.
Celebrating milestones without sharing the journey
"Hit $10K MRR!" without details provides no value to others.
Instead
Break down your acquisition channels, conversion rates, pricing experiments, and biggest lessons. Make it educational.
Asking for tool recommendations without requirements
Generic tool requests get generic answers or ignored.
Instead
Specify your budget, team size, integrations needed, and what you've tried. "Best CRM?" vs "CRM for 2-person team, $50/mo budget, needs Stripe integration."
Pitching in comments without context
Dropping product links in reply to problem posts looks spammy.
Instead
Share your experience with the problem first. If your product is relevant, mention it briefly after providing genuine advice.
Post Formats That Work on r/SaaS
These content formats consistently perform well in this community.
Milestone Post
Example Format
""From $0 to $10K MRR in 8 months: Full breakdown" with sections on acquisition, pricing, churn, and key learnings."
Why It Works
Specific numbers build credibility. Structured breakdowns are easy to read. Educational value earns upvotes.
Tactical Question
Example Format
""Those who reduced churn below X%: what actually worked?" with your current metrics and what you've tried."
Why It Works
Specific questions attract experienced answers. Sharing your situation invites relevant advice.
Tool Comparison
Example Format
""I tested 5 onboarding tools - here's what I learned" with pros/cons and your specific use case."
Why It Works
Saves others time. Practical comparisons are bookmarked and shared.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/SaaS for marketing.
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Who Should Target r/SaaS
Frequently Asked Questions
Common questions about marketing on r/SaaS
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