How to Market on r/indiehackers
A community for indie hackers building bootstrapped businesses and side projects.
r/indiehackers Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/indiehackers.
Lenient Self-Promotion Policy
This community is more accepting of self-promotion when done authentically. Still follow the community spirit.
Community Rules
- 1Be supportive and constructive
- 2No spam or excessive promotion
- 3Share your journey authentically
- 4Help others when you can
How to Write for r/indiehackers
Authentic and transparent. Share real numbers including failures. Be supportive of others. No corporate speak or polished marketing language.
Best Practices for r/indiehackers
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Weekend Morning Est
Posts stay relevant for about 12-24 hours
Content That Works
- Revenue milestones with journey
- Launch announcements with story
- Indie hacking lessons learned
- Questions about specific challenges
Who's Here
Solo founders, bootstrappers, and side project builders. Very supportive community. Values transparency and authenticity over polished marketing.
Common Mistakes on r/indiehackers
Avoid these pitfalls that get marketers banned or ignored.
Only posting when you want something
The community values participation. People who only post launches without engaging are noticed.
Instead
Comment on others' posts, share advice, celebrate others' wins. Build relationships first.
Hiding struggles and only sharing wins
The community values authenticity. "Everything is great!" posts feel inauthentic.
Instead
Share challenges alongside wins. Vulnerability builds connection and trust.
Asking for feedback without being specific
"Any feedback?" posts don't get responses because people don't know what to focus on.
Instead
Ask about specific aspects: "Is the pricing page clear?" or "Does the value prop resonate?"
Post Formats That Work on r/indiehackers
These content formats consistently perform well in this community.
Revenue Milestone
Example Format
""Hit $XK MRR after Y months: here's everything that worked (and didn't)" with honest breakdown."
Why It Works
Real numbers with real lessons. The community celebrates authentic milestones.
Launch Story
Example Format
""Launching [product] today after Z months of building. Here's the journey." with backstory."
Why It Works
Story-based launches get more support than pure product announcements.
Lessons Learned
Example Format
""X things I learned building my side project to $Y/month" with specific, actionable insights."
Why It Works
Helps others on similar journeys. Educational content is valued.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/indiehackers for marketing.
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Who Should Target r/indiehackers
Frequently Asked Questions
Common questions about marketing on r/indiehackers
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