How to Market on r/devops
A community for DevOps engineers and professionals discussing CI/CD, infrastructure automation, cloud platforms, monitoring, and the culture of DevOps practices.
r/devops Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/devops.
Strict Self-Promotion Policy
This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.
Community Rules
- 1No recruiting posts
- 2Be respectful and professional
- 3Avoid vendor spam
- 4Search before asking common questions
- 5Keep discussions on-topic
How to Write for r/devops
Technical and experienced. Show don't tell. The community can spot marketing from miles away and rejects it. Share genuine technical insights, war stories, and lessons learned. Vendor bias is quickly called out.
Best Practices for r/devops
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Thursday Afternoon Est
- Sunday Evening Est
Posts stay relevant for about 12-24 hours
Content That Works
- Technical deep-dives on implementation
- War stories and incident post-mortems
- Tool comparisons with hands-on experience
- Career and culture discussions
Who's Here
DevOps engineers, SREs, platform engineers, and infrastructure professionals. Technical audience that values practical experience over theory. Skeptical of vendors and marketing.
Common Mistakes on r/devops
Avoid these pitfalls that get marketers banned or ignored.
Promoting a DevOps tool without technical depth
This is a technical community. "Use our tool for DevOps" is useless without architecture details, tradeoffs, and honest limitations.
Instead
Share technical implementation details, comparison with alternatives, and actual challenges you solved. Let expertise speak.
Asking basic questions covered in FAQs
"How do I start with DevOps?" and "Jenkins vs GitHub Actions?" are asked constantly.
Instead
Do research first. Ask specific questions: "We're running X pipeline with Y constraints. Considering Z approach. Thoughts on this architecture?"
Treating DevOps as just tools
DevOps is a culture and set of practices, not a tool stack. Pure tool discussions miss the bigger picture.
Instead
Discuss the practices and culture alongside tools. How do tools enable better collaboration? What organizational changes complement them?
Vendor astroturfing
Fake grassroots posts promoting tools are common and quickly identified. The community is hostile to hidden marketing.
Instead
Be transparent about your affiliation. "I work at [company]. We built [tool] because of [genuine problem]. Here's what we learned."
Oversimplifying enterprise complexity
Many members work in complex enterprise environments. Simple solutions that ignore compliance, legacy systems, and scale constraints frustrate them.
Instead
Acknowledge complexity. "This works for startups. Enterprise environments might need [modifications] due to [constraints]."
Post Formats That Work on r/devops
These content formats consistently perform well in this community.
Technical Deep-Dive
Example Format
""How we implemented [practice] at [scale]. Architecture: [details]. Challenges: [list]. What we'd do differently.""
Why It Works
Real experience with specifics. Acknowledges challenges. Retrospective adds value.
Incident Post-Mortem
Example Format
""We had [outage/incident]. Root cause: [details]. Detection: [time]. Resolution: [steps]. Prevention measures.""
Why It Works
War stories are valuable learning. Honest post-mortems help others prevent similar issues.
Tool Comparison
Example Format
""Migrated from [Tool A] to [Tool B]. Use case: [context]. What improved: [list]. What got worse: [list]. Overall assessment.""
Why It Works
Real migration experience with tradeoffs. Balanced view. Helps others making similar decisions.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/devops for marketing.
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Who Should Target r/devops
Frequently Asked Questions
Common questions about marketing on r/devops
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