How to Market on r/aws
The largest AWS community on Reddit. Discussions on Amazon Web Services, cloud architecture, serverless, DevOps, and everything AWS-related. From beginners to solutions architects.
r/aws Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/aws.
Strict Self-Promotion Policy
This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.
Community Rules
- 1No job postings or recruitment
- 2No piracy or terms of service violations
- 3Use weekly threads for certification questions
- 4No referral links or affiliate spam
- 5Be helpful and respectful
How to Write for r/aws
Technical and precise. The community expects deep knowledge of AWS services. Share architecture decisions, cost breakdowns, and technical trade-offs. Marketing language immediately triggers skepticism.
Best Practices for r/aws
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 12-24 hours
Content That Works
- Technical deep-dives on AWS solutions
- Cost optimization case studies
- Architecture reviews and discussions
- Open-source tools that solve AWS problems
Common Flairs
Who's Here
Cloud engineers, DevOps practitioners, solutions architects, and developers working with AWS. Highly technical. Many are AWS-certified. Skeptical of vendor pitches but appreciate tools that genuinely solve problems.
Common Mistakes on r/aws
Avoid these pitfalls that get marketers banned or ignored.
Marketing speak instead of technical detail
This is a deeply technical community. Buzzwords and vague claims get dismissed instantly.
Instead
Lead with technical specifics: "Reduced Lambda cold starts by 70% using provisioned concurrency. Here's the cost analysis."
Promoting tools without showing the problem solved
AWS users have countless tool options. They need to understand why yours matters.
Instead
Frame around pain points: "We built this because managing IAM policies across 50 accounts was painful. Here's how it works."
Ignoring cost implications
AWS costs are a major concern. Solutions that save money get attention; those that don't address costs get skepticism.
Instead
Include cost analysis: "This approach added $50/month but saved 20 hours of engineering time."
Not being AWS-native
The community knows AWS services deeply. Generic cloud solutions that don't leverage AWS specifics feel misaligned.
Instead
Show AWS integration: "Works with CloudWatch, integrates via EventBridge, stores in S3 with intelligent tiering."
Asking basic questions in main thread
Beginner questions belong in the weekly thread. Main posts should contribute meaningful discussion.
Instead
For basic questions, use the weekly help thread. For main posts, bring architectural depth or novel insights.
Post Formats That Work on r/aws
These content formats consistently perform well in this community.
Architecture Case Study
Example Format
""How we built [system] on AWS. Architecture: [services used]. Scale: [numbers]. Cost: [monthly]. Lessons learned after [timeframe].""
Why It Works
Concrete architecture. Real scale. Cost transparency. Time-tested rather than theoretical.
Cost Optimization Story
Example Format
""Reduced our AWS bill by [percentage/amount]. Before: [architecture]. After: [changes]. Here's what worked and what didn't.""
Why It Works
Everyone cares about AWS costs. Specific savings with methodology. Honest about trade-offs.
Open Source Tool Announcement
Example Format
""Built [tool] to solve [specific AWS problem]. Open source, MIT licensed. Architecture and how it works inside.""
Why It Works
Open source builds trust. Solves specific pain. Technical transparency.
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Who Should Target r/aws
Frequently Asked Questions
Common questions about marketing on r/aws
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