How to Market on r/kubernetes
The official Reddit community for Kubernetes. Discussions on container orchestration, cloud-native architecture, CNCF projects, and K8s operations. From beginners running minikube to those managing production clusters at scale.
r/kubernetes Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/kubernetes.
Strict Self-Promotion Policy
This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.
Community Rules
- 1No spam or self-promotion without value
- 2Be civil and constructive
- 3Use appropriate flair
- 4No low-effort content
- 5Keep discussions on-topic
How to Write for r/kubernetes
Technical and CNCF-aligned. The community values open source, portable solutions, and cloud-native principles. Kubernetes expertise is assumed. Vendor pitches without open-source options get resistance.
Best Practices for r/kubernetes
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Wednesday Thursday Est
- Monday Afternoon Est
Posts stay relevant for about 12-24 hours
Content That Works
- Open-source tool announcements
- Production war stories and post-mortems
- Technical tutorials with real examples
- Architecture deep-dives at scale
Common Flairs
Who's Here
Platform engineers, SREs, DevOps practitioners, and developers working with Kubernetes. Highly technical. Many run production clusters. Open-source oriented and skeptical of vendor lock-in.
Common Mistakes on r/kubernetes
Avoid these pitfalls that get marketers banned or ignored.
Promoting closed-source or proprietary solutions
The Kubernetes community is deeply open-source oriented. Closed-source tools face immediate skepticism.
Instead
Lead with open-source components: "Core is open source, enterprise features are commercial." Offer meaningful free tiers.
Underestimating the technical depth required
This is one of the most technical communities on Reddit. Surface-level content gets dismissed.
Instead
Go deep: include YAML manifests, architecture diagrams, performance benchmarks, and failure scenarios.
Ignoring the CNCF ecosystem
Kubernetes users think in terms of the CNCF landscape. Tools that don't integrate with the ecosystem feel isolated.
Instead
Show ecosystem integration: "Works with Prometheus, OpenTelemetry, and Argo. Here's how it fits the CNCF stack."
Marketing managed Kubernetes without addressing complexity
Many users manage their own clusters. Managed solutions need to justify the cost and lock-in.
Instead
Be honest about trade-offs: "Managed K8s costs more but saves X hours/week. Here's our analysis."
Asking questions without sharing manifests
Kubernetes problems require configuration context. "It doesn't work" without manifests can't be debugged.
Instead
Always include relevant YAML, logs, and version information. Use code blocks for readability.
Post Formats That Work on r/kubernetes
These content formats consistently perform well in this community.
Open Source Announcement
Example Format
""Built [tool] to solve [K8s problem]. Open source, Apache 2.0. How it works, architecture, and roadmap. Looking for feedback.""
Why It Works
Open source first. Specific problem solved. Technical depth. Community feedback request.
Production War Story
Example Format
""How [outage/issue] took down our [scale] cluster. Timeline, root cause, and what we changed to prevent recurrence.""
Why It Works
Real production experience. Honest about failures. Actionable lessons for others.
Scale Architecture
Example Format
""Running [scale] pods across [clusters]. Our architecture, the problems we hit, and how we solved them.""
Why It Works
Concrete scale numbers. Real challenges. Battle-tested solutions rather than theory.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/kubernetes for marketing.
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Who Should Target r/kubernetes
Frequently Asked Questions
Common questions about marketing on r/kubernetes
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