Subreddit Marketing Guide

How to Market on r/programming

A subreddit for discussion and news about computer programming.

6.0Msubscribers
12Kactive now
Strict Self-Promo Policy
Subscribers
6.0M
Total community members
Active Now
12K
Users currently online
Post Lifespan
24-48 hours
How long posts stay relevant
Peak Times
weekday morning-pst
Best time to post

r/programming Rules & Self-Promotion Policy

Understanding the rules is critical for successful marketing. Here's what you need to know about r/programming.

Strict Self-Promotion Policy

This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.

Community Rules

  • 1Must be about programming
  • 2No memes
  • 3No surveys or homework
  • 4No career questions
  • 5No "how do I learn" posts

How to Write for r/programming

Technical, precise, and substantive. Avoid hype. Present facts and let the work speak for itself. Be ready to engage in technical debate.

Best Practices for r/programming

Maximize your impact by understanding when, what, and how to post.

Best Times to Post

  • Weekday Morning Pst
  • Monday Wednesday Morning

Posts stay relevant for about 24-48 hours

Content That Works

  • Interesting technical articles
  • Open source project announcements
  • Language and framework news
  • Deep technical discussions

Who's Here

Professional developers with high technical sophistication. Strong opinions. Low tolerance for marketing. Appreciates intellectual depth.

Common Mistakes on r/programming

Avoid these pitfalls that get marketers banned or ignored.

Posting about your startup or product

Even technical products are seen as self-promotion unless the content is genuinely interesting to developers.

Instead

Share genuinely novel technical content. If it's interesting, people will find your project.

Asking career or learning questions

These are explicitly banned. r/programming is for programming discussion, not career advice.

Instead

Use r/cscareerquestions for career questions, r/learnprogramming for learning questions.

Posting content without substance

"X vs Y" listicles or basic tutorials get downvoted.

Instead

Content should teach something non-obvious or spark interesting technical discussion.

Post Formats That Work on r/programming

These content formats consistently perform well in this community.

Technical Article

Example Format

"Deep dive into a programming concept with novel insights or analysis."

Why It Works

The community values intellectual depth. Quality content gets shared widely.

Open Source Announcement

Example Format

"New open source project with clear explanation of what it does and why it matters."

Why It Works

The community appreciates open source. Focus on the problem it solves.

Language/Framework News

Example Format

"Announcements of new versions, features, or interesting developments."

Why It Works

News about tools developers use gets engagement. Provide context and analysis.

Related Communities & Use Cases

Expand your reach with similar subreddits and see who uses r/programming for marketing.

Who Should Target r/programming

Frequently Asked Questions

Common questions about marketing on r/programming

Not directly. Product promotions are downvoted and may result in bans. If you've built something technically interesting, share what makes it novel. Let the technical merit speak for itself.
Deep technical articles, interesting open source projects, language and framework news, and substantive technical discussions. Content must provide genuine value to experienced developers.
r/programming covers all programming, not just web development. It has stricter rules (no career questions, no learning questions) and expects higher technical sophistication from content.
Yes, if it's genuinely interesting from a technical perspective. Explain what problem it solves and what makes it novel. Be prepared to engage with technical questions and criticism.
The community has high standards and strong opinions. New posts are scrutinized. Content perceived as promotional, low-effort, or basic gets downvoted quickly. Focus on substance.

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