How to Market on r/emailmarketing
A community for email marketers discussing list building, campaigns, deliverability, automation, copywriting, and the business of email marketing.
r/emailmarketing Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/emailmarketing.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1No spam or self-promotion
- 2Share actionable insights
- 3Be helpful and constructive
- 4No low-effort content
- 5Disclose affiliations
How to Write for r/emailmarketing
Practical and tactical. Share real metrics: open rates, click rates, conversion rates. The community values specific, actionable advice over general tips.
Best Practices for r/emailmarketing
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Thursday Afternoon Est
- Weekend Morning Est
Posts stay relevant for about 24-48 hours
Content That Works
- Campaign case studies with metrics
- Deliverability troubleshooting
- List building strategies
- Automation workflow breakdowns
Common Flairs
Who's Here
Email marketers from solopreneurs to agency professionals. Mix of B2B and B2C focus. Interested in practical tactics, deliverability, and campaign performance optimization.
Common Mistakes on r/emailmarketing
Avoid these pitfalls that get marketers banned or ignored.
Promoting an email tool without genuine comparison
The space is crowded with tools. "Use my ESP" without genuine differentiation is ignored.
Instead
Share specific use cases where your tool excels. Be honest about where it doesn't. Comparisons should help people choose, not just promote.
Asking for email list recommendations
Buying lists is bad practice that hurts deliverability. The community doesn't support it.
Instead
Ask about list-building strategies: lead magnets, content upgrades, organic growth tactics. Quality over purchased lists.
Not including metrics in case studies
Vague success claims are useless. "Our campaign worked great" tells others nothing actionable.
Instead
Share specifics: "45% open rate, 3.2% CTR, sent to 8k subscribers, subject line was X."
Ignoring deliverability fundamentals
Many questions assume advanced tactics when basics aren't met. The community has limited patience for this.
Instead
Before asking about optimization, ensure fundamentals: authentication (SPF, DKIM), clean list, proper warm-up.
Sharing generic email copywriting tips
"Keep it short" and "personalize" are known. Generic advice adds no value.
Instead
Share specific examples: "This subject line got 52% open rate vs 34% for the control. Here's why I think it worked."
Post Formats That Work on r/emailmarketing
These content formats consistently perform well in this community.
Campaign Breakdown
Example Format
""Email campaign results: [metrics]. Subject: [example]. Segment: [who]. What worked: [insights]. What I'd change.""
Why It Works
Full context with real numbers. Shows the actual email. Honest assessment of improvements.
Deliverability Solution
Example Format
""Fixed [deliverability issue]. The problem: [symptoms]. Diagnosis: [what I found]. Solution: [steps]. Results after: [metrics].""
Why It Works
Troubleshooting content is highly valued. Clear problem/solution format. Measurable outcome.
Automation Workflow
Example Format
""My [type] email automation. Trigger: [what]. Sequence: [overview]. Results: [metrics]. Lessons after [time].""
Why It Works
Automation is complex. Sharing working flows with results helps others build similar systems.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/emailmarketing for marketing.
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Who Should Target r/emailmarketing
Frequently Asked Questions
Common questions about marketing on r/emailmarketing
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