Subreddit Marketing Guide

How to Market on r/ecommerce

A community for ecommerce store owners and professionals to discuss strategies, tools, and challenges.

200Ksubscribers
600active now
Strict Self-Promo Policy
Subscribers
200K
Total community members
Active Now
600
Users currently online
Post Lifespan
8-16 hours
How long posts stay relevant
Peak Times
weekday morning-est
Best time to post

r/ecommerce Rules & Self-Promotion Policy

Understanding the rules is critical for successful marketing. Here's what you need to know about r/ecommerce.

Strict Self-Promotion Policy

This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.

Community Rules

  • 1No self-promotion or spam
  • 2Be helpful to others
  • 3No affiliate links
  • 4Provide context when asking questions

How to Write for r/ecommerce

Practical and numbers-focused. Share revenue, margins, and conversion rates when relevant. The community appreciates honesty about challenges.

Best Practices for r/ecommerce

Maximize your impact by understanding when, what, and how to post.

Best Times to Post

  • Weekday Morning Est
  • Sunday Afternoon Est

Posts stay relevant for about 8-16 hours

Content That Works

  • Store revenue breakdowns
  • Platform comparisons
  • Conversion optimization tactics
  • Fulfillment and logistics discussions

Common Flairs

QuestionShowcaseDiscussion

Who's Here

Ecommerce store owners (Shopify, WooCommerce, etc), dropshippers, DTC brands, and marketplace sellers. Mix of side hustlers and full-time operators.

Common Mistakes on r/ecommerce

Avoid these pitfalls that get marketers banned or ignored.

Asking for store feedback or reviews

Store review requests flood the subreddit and are often from people wanting free audits.

Instead

Ask specific questions about specific challenges. "Is my checkout flow confusing?" with a screenshot works better.

Promoting your store or products

Even subtle product mentions get caught and downvoted.

Instead

Share your journey and learnings without linking to your store.

Asking vague questions about starting ecommerce

"How do I start?" questions show no research and get ignored.

Instead

Share what you've researched and ask about specific decisions you're facing.

Post Formats That Work on r/ecommerce

These content formats consistently perform well in this community.

Revenue Breakdown

Example Format

""$XK/month store breakdown: traffic sources, margins, and what's working" with real numbers."

Why It Works

Specific financial data is rare and valuable. Shows credibility.

Platform Comparison

Example Format

""Migrated from [platform A] to [platform B]: honest pros and cons after 6 months"."

Why It Works

Saves others from making bad decisions. Practical insights.

Problem-Solution

Example Format

""How we reduced cart abandonment by X%" with specific tactics and results."

Why It Works

Actionable advice with proven results. Bookmarkable content.

Frequently Asked Questions

Common questions about marketing on r/ecommerce

No, direct promotion is not allowed. Share your journey and learnings without linking to your store. If your content is valuable, interested people will find your store through your profile.
Revenue breakdowns, platform migration experiences, conversion optimization tactics, and fulfillment challenges. Posts with specific numbers and real experiences outperform general questions.
r/ecommerce covers all ecommerce models including DTC brands, manufacturing, and traditional retail. r/dropship is specifically focused on dropshipping businesses and often has more beginners.
Generic "review my store" posts are discouraged. Instead, ask about specific elements with screenshots. "Does this product page have enough trust signals?" works better than "What do you think of my store?"
Not directly - it's a community of store owners, not shoppers. However, if you sell B2B services to ecommerce businesses, building expertise and relationships can lead to opportunities.

Ready to Market on r/ecommerce?

Reddit Radar helps you find the perfect opportunities in r/ecommerceand craft replies that convert—without getting banned.

Find relevant posts automatically

AI-crafted replies that fit the culture

Save hours of manual searching

No credit card required • 3-day free trial • Cancel anytime