How to Market on r/copywriting
A community for copywriters discussing persuasive writing, marketing copy, freelance business, career development, and the craft of writing words that sell.
r/copywriting Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/copywriting.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1No spam or excessive self-promotion
- 2Be respectful and professional
- 3Use search before common questions
- 4No low-effort posts
- 5Provide value, not just links
How to Write for r/copywriting
Direct and helpful. Copywriters appreciate clear communication. Share real examples when discussing techniques. Avoid fluffy advice—the community wants actionable insights.
Best Practices for r/copywriting
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Afternoon Est
- Sunday Evening Est
Posts stay relevant for about 12-24 hours
Content That Works
- Copy teardowns and analysis
- Before/after rewrites
- Client and business challenges
- Career advice from experience
Common Flairs
Who's Here
Copywriters from aspiring to expert levels. Mix of freelancers, agency writers, and in-house marketers. Interested in craft improvement, finding clients, and industry insights.
Common Mistakes on r/copywriting
Avoid these pitfalls that get marketers banned or ignored.
Promoting AI copywriting tools dismissively
The community has nuanced views on AI. Claiming AI replaces copywriters or is universally great gets pushback.
Instead
Discuss AI as a tool honestly. Where does it help? Where does it fall short? What's the human copywriter's role?
Asking "how to get started" without research
This question dominates the subreddit. There are countless existing answers. Ask specific, novel questions.
Instead
Read the wiki and existing threads first. Ask specific questions: "Transitioning from content writing—what skills gap to close?"
Posting copy without asking for specific feedback
Generic "what do you think?" gets surface-level responses. The community gives better feedback with direction.
Instead
Ask specific questions: "Does this headline grab attention? Is the CTA clear? Does the proof section convince?"
Treating copywriting as just "persuasive writing"
Modern copywriting involves strategy, research, and understanding business goals. Craft-only focus is incomplete.
Instead
Discuss the strategic side: understanding the target audience, positioning, and how copy fits into broader marketing.
Only discussing techniques without real-world context
Techniques without application are academic. The community values practical, battle-tested insights.
Instead
Share techniques with examples from actual projects. Show how they worked (or didn't) in practice.
Post Formats That Work on r/copywriting
These content formats consistently perform well in this community.
Copy Teardown
Example Format
""Analyzing [brand's] copy. What they did: [breakdown]. What works: [analysis]. What I'd change: [suggestions].""
Why It Works
Educational through example. Shows analytical thinking. Helps others learn to critique copy.
Before/After
Example Format
""Rewrote [type of copy]. Original: [example]. My version: [rewrite]. The reasoning: [explanation].""
Why It Works
Concrete improvement. Shows the thought process. Others can apply similar logic.
Client Story
Example Format
""Lessons from a [type] project. The brief: [context]. What happened: [story]. What I learned: [insights].""
Why It Works
Real-world experience. Shows client dynamics. Practical business lessons.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/copywriting for marketing.
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Who Should Target r/copywriting
Frequently Asked Questions
Common questions about marketing on r/copywriting
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