Subreddit Marketing Guide

How to Market on r/copywriting

A community for copywriters discussing persuasive writing, marketing copy, freelance business, career development, and the craft of writing words that sell.

220Ksubscribers
700active now
Moderate Self-Promo Policy
Subscribers
220K
Total community members
Active Now
700
Users currently online
Post Lifespan
12-24 hours
How long posts stay relevant
Peak Times
weekday morning-est
Best time to post

r/copywriting Rules & Self-Promotion Policy

Understanding the rules is critical for successful marketing. Here's what you need to know about r/copywriting.

Moderate Self-Promotion Policy

Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.

Community Rules

  • 1No spam or excessive self-promotion
  • 2Be respectful and professional
  • 3Use search before common questions
  • 4No low-effort posts
  • 5Provide value, not just links

How to Write for r/copywriting

Direct and helpful. Copywriters appreciate clear communication. Share real examples when discussing techniques. Avoid fluffy advice—the community wants actionable insights.

Best Practices for r/copywriting

Maximize your impact by understanding when, what, and how to post.

Best Times to Post

  • Weekday Morning Est
  • Tuesday Wednesday Afternoon Est
  • Sunday Evening Est

Posts stay relevant for about 12-24 hours

Content That Works

  • Copy teardowns and analysis
  • Before/after rewrites
  • Client and business challenges
  • Career advice from experience

Common Flairs

DiscussionCritiqueResourceCareerPortfolio

Who's Here

Copywriters from aspiring to expert levels. Mix of freelancers, agency writers, and in-house marketers. Interested in craft improvement, finding clients, and industry insights.

Common Mistakes on r/copywriting

Avoid these pitfalls that get marketers banned or ignored.

Promoting AI copywriting tools dismissively

The community has nuanced views on AI. Claiming AI replaces copywriters or is universally great gets pushback.

Instead

Discuss AI as a tool honestly. Where does it help? Where does it fall short? What's the human copywriter's role?

Asking "how to get started" without research

This question dominates the subreddit. There are countless existing answers. Ask specific, novel questions.

Instead

Read the wiki and existing threads first. Ask specific questions: "Transitioning from content writing—what skills gap to close?"

Posting copy without asking for specific feedback

Generic "what do you think?" gets surface-level responses. The community gives better feedback with direction.

Instead

Ask specific questions: "Does this headline grab attention? Is the CTA clear? Does the proof section convince?"

Treating copywriting as just "persuasive writing"

Modern copywriting involves strategy, research, and understanding business goals. Craft-only focus is incomplete.

Instead

Discuss the strategic side: understanding the target audience, positioning, and how copy fits into broader marketing.

Only discussing techniques without real-world context

Techniques without application are academic. The community values practical, battle-tested insights.

Instead

Share techniques with examples from actual projects. Show how they worked (or didn't) in practice.

Post Formats That Work on r/copywriting

These content formats consistently perform well in this community.

Copy Teardown

Example Format

""Analyzing [brand's] copy. What they did: [breakdown]. What works: [analysis]. What I'd change: [suggestions].""

Why It Works

Educational through example. Shows analytical thinking. Helps others learn to critique copy.

Before/After

Example Format

""Rewrote [type of copy]. Original: [example]. My version: [rewrite]. The reasoning: [explanation].""

Why It Works

Concrete improvement. Shows the thought process. Others can apply similar logic.

Client Story

Example Format

""Lessons from a [type] project. The brief: [context]. What happened: [story]. What I learned: [insights].""

Why It Works

Real-world experience. Shows client dynamics. Practical business lessons.

Frequently Asked Questions

Common questions about marketing on r/copywriting

With genuine value, carefully. If your tool genuinely helps copywriters (templates, research, organization), mention it in relevant discussions with disclosed affiliation. Don't make promotional posts.
Post your copy with specific questions. "Does this headline grab attention?" gets better feedback than "what do you think?" Include context: who it's for, what action you want, and any constraints.
Copy teardowns analyzing real examples, before/after rewrites showing improvement, client stories with lessons learned, and practical career advice from experienced copywriters.
Not directly—job posts aren't the focus. But building reputation through helpful contributions can lead to connections. Showcase your thinking through analysis and advice.
"How do I start?" questions, AI tools promotion without nuance, basic technique explanations, and rate questions without context. Search for existing threads on these topics.
Nuanced. The community sees AI as a tool, not a replacement. Good discussions focus on where AI helps (drafts, brainstorming) and where it falls short (strategy, nuance, brand voice).

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