Subreddit Marketing Guide

How to Market on r/TechSEO

A community for technical SEO professionals. Discussions on crawling, indexing, site architecture, Core Web Vitals, and the technical foundations of search visibility. For experienced practitioners, not beginners.

25Ksubscribers
80active now
Strict Self-Promo Policy
Subscribers
25K
Total community members
Active Now
80
Users currently online
Post Lifespan
24-48 hours
How long posts stay relevant
Peak Times
weekday morning-est
Best time to post

r/TechSEO Rules & Self-Promotion Policy

Understanding the rules is critical for successful marketing. Here's what you need to know about r/TechSEO.

Strict Self-Promotion Policy

This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.

Community Rules

  • 1Focus on technical SEO topics
  • 2No basic SEO questions
  • 3Include technical details
  • 4No spam or self-promotion
  • 5Share data and evidence

How to Write for r/TechSEO

Technical and evidence-based. The community expects depth. Include log file data, crawl metrics, and measurable outcomes. Opinions without evidence get challenged.

Best Practices for r/TechSEO

Maximize your impact by understanding when, what, and how to post.

Best Times to Post

  • Weekday Morning Est
  • Tuesday Wednesday Est
  • Thursday Afternoon Est

Posts stay relevant for about 24-48 hours

Content That Works

  • Technical experiments with data
  • Crawl and indexation case studies
  • Core web vitals optimization stories
  • Schema and structured data deep-dives

Common Flairs

DiscussionQuestionCase StudyNewsTool

Who's Here

Senior SEO professionals focused on technical implementation. Many work at agencies or large sites. Expect depth and evidence. Skeptical of tools that promise to solve complex problems simply.

Common Mistakes on r/TechSEO

Avoid these pitfalls that get marketers banned or ignored.

Posting basic SEO questions

This is a technical SEO subreddit for experienced practitioners. Basic questions belong elsewhere.

Instead

For basic questions, use r/SEO or r/bigseo. Here, bring technical depth and specific implementation challenges.

Claiming SEO tools solve technical problems

Technical SEO requires understanding, not just tools. Tool-first thinking gets dismissed.

Instead

Position tools appropriately: "This helps with [specific workflow] after you understand [underlying concept]."

Correlation claims without causation evidence

The community is analytically rigorous. "We did X and Y improved" without controls isn't convincing.

Instead

Show methodology: "Tested on [sample]. Control group: [approach]. Results: [data]. Confidence: [assessment]."

Ignoring site context and scale

Technical SEO solutions vary by site size and type. What works for small sites may not work for enterprise.

Instead

Provide context: "This applies to [site type/size]. For [different type], the approach would differ because..."

Overreliance on Google's stated best practices

The community tests and verifies. Google's statements don't always match reality.

Instead

Test and share: "Google says X. Our testing shows [actual results]. Interpretation: [analysis]."

Post Formats That Work on r/TechSEO

These content formats consistently perform well in this community.

Technical Experiment

Example Format

""Tested [hypothesis] on [site type/scale]. Setup: [methodology]. Results: [data]. Conclusion: [finding]. Reproducibility notes: [details].""

Why It Works

Clear hypothesis. Methodology visible. Data-driven. Reproducible.

Crawl/Index Case Study

Example Format

""Fixed [crawl/index issue] on [site scale]. Problem: [symptoms]. Diagnosis: [log file analysis]. Solution: [changes]. Results: [metrics].""

Why It Works

Specific problem. Diagnostic process shown. Measurable outcome.

Performance Optimization

Example Format

""Improved Core Web Vitals from [before] to [after]. Site context: [type/scale]. Changes: [list]. Ranking impact: [if measurable].""

Why It Works

Quantified improvement. Context provided. Business impact when available.

Frequently Asked Questions

Common questions about marketing on r/TechSEO

With genuine technical depth, possibly. The community is skeptical of tools. Show how your tool supports technical analysis without oversimplifying. Data from real implementations is essential.
Technical experiments with data, case studies with log file analysis, and Core Web Vitals optimization stories. Evidence-based content outperforms opinion.
Challenging but potentially valuable. The audience influences tool purchasing but is highly skeptical. Credibility comes from demonstrated technical expertise, not marketing.
Very technical. Include specific metrics, log file data, crawl statistics, and methodology. The audience is senior practitioners who expect depth.
Yes, agency practitioners often have diverse experience across sites. Cross-site patterns and testing at scale are valuable contributions.
r/TechSEO is specifically for technical implementation—crawling, indexing, site architecture. r/SEO covers the full spectrum including content and link building. r/TechSEO expects more depth.

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