How to Market on r/proptech
A community for property technology professionals: real estate tech founders, PropTech investors, and innovators building tools for real estate. Discussions on transaction technology, property management software, and real estate innovation.
r/proptech Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/proptech.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1Stay on topic for property technology
- 2No spam or pure self-promotion
- 3Be respectful in discussions
- 4Include context in questions
- 5Share experiences, not just pitches
How to Write for r/proptech
Professional and market-aware. Real estate is local and relationship-driven. Show understanding of agent/broker workflows, transaction complexity, and market dynamics.
Best Practices for r/proptech
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 48-72 hours
Content That Works
- Product launches with real estate context
- Market adoption case studies
- Technology trend analysis
- Integration with real estate workflows
Common Flairs
Who's Here
PropTech founders, real estate technology professionals, and investors. Many are building or evaluating property technology solutions. Value market understanding and adoption strategies.
Common Mistakes on r/proptech
Avoid these pitfalls that get marketers banned or ignored.
Not understanding real estate workflows
Real estate has established processes and relationships. Technology that ignores this faces adoption barriers.
Instead
Show workflow fit: "Integrates with [MLS/CRM]. Works with how agents already operate."
Ignoring the relationship-driven nature
Real estate runs on relationships. Technology that threatens agent-client relationships fails.
Instead
Support relationships: "Helps agents stay connected with clients. Enhances rather than replaces the personal touch."
Underestimating regulatory complexity
Real estate is heavily regulated at state and local levels. One-size-fits-all solutions don't work.
Instead
Address regulation: "Compliant with [state/regulation]. Built for [market] requirements."
B2C focus in B2B context
Many PropTech discussions are B2B—tools for agents, brokers, and property managers. Consumer-focused messaging misses the mark.
Instead
Know your audience: for B2B, discuss agent workflows, brokerage adoption, and MLS integration.
Ignoring the fragmented market
Real estate markets are local. What works in one market may not work in another.
Instead
Acknowledge locality: "Tested in [markets]. How we adapt for different market conditions."
Post Formats That Work on r/proptech
These content formats consistently perform well in this community.
Product Launch
Example Format
""Launched [product] for [real estate use case]. Market fit: [how it addresses real estate needs]. Adoption: [early traction]. Integration: [MLS/CRM connections].""
Why It Works
Real estate context. Market understanding. Practical integration.
Market Analysis
Example Format
""[Trend] is changing [aspect of real estate]. What we're seeing: [observations]. Technology implications: [analysis]. Discussion: [questions].""
Why It Works
Forward-looking. Market-informed. Invites discussion.
Adoption Case Study
Example Format
""[Brokerage/company type] adopted [technology]. Challenge: [what they faced]. Implementation: [approach]. Results: [metrics]. Lessons for PropTech adoption.""
Why It Works
Real adoption story. Honest about challenges. Practical learnings.
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Frequently Asked Questions
Common questions about marketing on r/proptech
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