How to Market on r/realtors
A community for licensed real estate agents discussing the business of real estate: lead generation, client management, market conditions, and career development.
r/realtors Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/realtors.
Strict Self-Promotion Policy
This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.
Community Rules
- 1No advertising or lead generation
- 2Keep discussions relevant to real estate
- 3Be professional and respectful
- 4No client solicitation
- 5Verify professional status when relevant
How to Write for r/realtors
Professional but relatable. Real estate is relationship-driven. Share real experiences with clients and leads. The community appreciates honest talk about the challenges of the business.
Best Practices for r/realtors
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Early Morning Est
- Late Evening Est
- Sunday Afternoon Est
Posts stay relevant for about 12-24 hours
Content That Works
- Lead generation tactics with results
- Market condition analysis
- Client management strategies
- Technology tool discussions
Common Flairs
Who's Here
Licensed real estate agents from new to veteran. Mix of residential and commercial. Interested in lead generation, technology, and dealing with the business side of real estate.
Common Mistakes on r/realtors
Avoid these pitfalls that get marketers banned or ignored.
Promoting real estate tech without understanding the business
Agents see tons of tech pitches. Generic "our tool helps realtors" is immediately dismissed.
Instead
Understand specific pain points: lead follow-up, client communication, market analysis. Show how you solve those specifically.
Asking agents to share their leads
Leads are the lifeblood of real estate. Asking to "share leads" is naive at best.
Instead
Discuss lead generation strategies, not lead sharing. Share what works for building your own pipeline.
Assuming all agents work the same market
Real estate is hyperlocal. Strategies that work in LA don't work in rural Iowa.
Instead
Include market context: "In my suburban Texas market, I've found X works." Acknowledge regional differences.
Dismissing traditional relationship building
While tech helps, real estate is still relationship-driven. Pure tech solutions without human element miss the point.
Instead
Position technology as enhancing relationships, not replacing them.
Treating agents like they need basic marketing education
Experienced agents understand marketing. Condescending "marketing 101" content is rejected.
Instead
Speak to them as professionals. Share specific tactics and tools, not basic concepts.
Post Formats That Work on r/realtors
These content formats consistently perform well in this community.
Lead Gen Strategy
Example Format
""What's working for lead generation in [market type]. Method: [approach]. Cost: [amount]. Results: [metrics]. Lessons.""
Why It Works
Specific to market type. Real costs and results. Applicable tactics.
Tech Tool Review
Example Format
""Tried [tool] for [problem]. What it does well: [list]. Where it falls short: [list]. Worth it if: [conditions].""
Why It Works
Honest assessment. Realistic about limitations. Helps others decide.
Market Analysis
Example Format
""[Market] conditions update. What I'm seeing: [trends]. How it's affecting business: [impacts]. My adjustments: [tactics].""
Why It Works
Local insight. Connects conditions to business strategy. Actionable adjustments.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/realtors for marketing.
Who Should Target r/realtors
Frequently Asked Questions
Common questions about marketing on r/realtors
Ready to Market on r/realtors?
Reddit Radar helps you find the perfect opportunities in r/realtorsand craft replies that convert—without getting banned.
Find relevant posts automatically
AI-crafted replies that fit the culture
Save hours of manual searching
No credit card required • 3-day free trial • Cancel anytime