How to Market on r/Insurance
A community for insurance professionals and consumers. Discussions on claims, coverage, licensing, and industry trends. Mix of agents, adjusters, underwriters, and people seeking insurance advice.
r/Insurance Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/Insurance.
Strict Self-Promotion Policy
This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.
Community Rules
- 1No solicitation or lead generation
- 2Provide location context for questions
- 3No specific policy advice
- 4Be respectful to industry professionals
- 5No complaints about specific companies
How to Write for r/Insurance
Professional and knowledgeable. Industry members expect expertise. Consumer-focused content should be educational without being salesy. Avoid InsurTech buzzwords without substance.
Best Practices for r/Insurance
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Thursday Est
- Weekday Afternoon Est
Posts stay relevant for about 24-48 hours
Content That Works
- Industry trend analysis and insights
- Technology adoption discussions
- Process improvement stories
- Educational content for consumers
Common Flairs
Who's Here
Insurance agents, adjusters, underwriters, and consumers seeking advice. Industry professionals are knowledgeable and skeptical of InsurTech hype. Consumers often have claims or coverage questions.
Common Mistakes on r/Insurance
Avoid these pitfalls that get marketers banned or ignored.
InsurTech hype without understanding the industry
Insurance professionals have seen many "disruptor" claims fail. They're skeptical of tech solutions that don't understand the business.
Instead
Show industry knowledge: "Worked with [carriers/agencies]. This addresses [specific pain point] while respecting [regulatory/process reality]."
Lead generation or solicitation
Explicit rule violation. The subreddit protects consumers and professionals from spam.
Instead
Focus on education: share insights, answer questions, demonstrate expertise without pitching.
Oversimplifying insurance complexity
Insurance varies by state, carrier, and policy. Generic advice can be misleading or wrong.
Instead
Acknowledge complexity: "This varies by state and carrier. Generally speaking... but check your specific situation."
Ignoring regulatory constraints
Insurance is heavily regulated. Solutions that ignore compliance aren't viable.
Instead
Address regulation: "Designed with [state/regulatory] requirements in mind. Compliance approach: [details]."
Attacking the traditional insurance model
Many members are industry professionals who understand why things work the way they do.
Instead
Respect the industry: "We complement existing workflows rather than replacing what works."
Post Formats That Work on r/Insurance
These content formats consistently perform well in this community.
Industry Trend Analysis
Example Format
""[Trend] is changing [aspect of insurance]. What we're seeing: [observations]. Impact on [agents/carriers/consumers]. Discussion: [questions].""
Why It Works
Relevant to professionals. Forward-looking. Invites discussion.
Technology Adoption Story
Example Format
""How [agency/carrier type] adopted [technology]. The problem: [pain point]. Implementation: [approach]. Results: [metrics]. What we learned.""
Why It Works
Real implementation. Specific context. Honest learnings.
Educational Content
Example Format
""Explaining [insurance concept] for consumers. How it works, common misconceptions, and what to watch for. [Caveats about variation].""
Why It Works
Genuine value to consumers. Acknowledges complexity. Builds trust.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/Insurance for marketing.
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Who Should Target r/Insurance
Frequently Asked Questions
Common questions about marketing on r/Insurance
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