How to Market on r/influencermarketing
A community for influencer marketing professionals. Discussions on campaigns, creator relationships, measurement, and the business of working with influencers. For brands and agencies working with creators.
r/influencermarketing Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/influencermarketing.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1No spam or self-promotion
- 2Be respectful in discussions
- 3Include context in questions
- 4No buying/selling followers
- 5Stay on topic for influencer marketing
How to Write for r/influencermarketing
Professional and ROI-focused. The community cares about measurable results. Share campaign learnings, relationship strategies, and honest assessments of what drives business outcomes.
Best Practices for r/influencermarketing
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 24-48 hours
Content That Works
- Campaign case studies with ROI data
- Influencer vetting and relationship strategies
- Measurement and attribution approaches
- Platform-specific tactical guides
Common Flairs
Who's Here
Brand marketers, agency professionals, and influencer marketing managers. Many manage campaigns and creator relationships. Value practical ROI insights and relationship-building tactics.
Common Mistakes on r/influencermarketing
Avoid these pitfalls that get marketers banned or ignored.
Vanity metrics without business impact
Impressions and reach don't pay bills. The community wants conversion and revenue data.
Instead
Connect to business: "Campaign drove [sales/leads]. CPM: [cost]. ROAS: [return]. Attribution: [method]."
Ignoring creator relationship dynamics
Transactional approaches damage long-term value. The community values sustainable relationships.
Instead
Discuss relationships: "How we maintain creator relationships: [approach]. Long-term partners vs. one-off: [strategy]."
Platform-agnostic generalizations
Each platform has unique dynamics. Generic advice ignores crucial platform differences.
Instead
Be platform-specific: "On TikTok, this worked because... On Instagram, we adjusted by..."
Promoting influencer platforms without differentiation
Many platforms exist. The community needs to understand why yours is different.
Instead
Show differentiation: "Unlike [competitors], we focus on [specific value]. Here's a campaign where that mattered."
Underestimating fraud and verification
Fake followers and engagement are real problems. Ignoring this suggests naivety.
Instead
Address verification: "How we vet creators: [process]. Red flags we look for: [list]."
Post Formats That Work on r/influencermarketing
These content formats consistently perform well in this community.
Campaign Case Study
Example Format
""Ran [campaign type] with [creator tier]. Goal: [objective]. Results: [metrics including ROI]. What worked: [insights]. What we'd change: [learnings].""
Why It Works
Complete campaign picture. ROI visible. Honest about learnings.
Creator Strategy
Example Format
""Our approach to [creator relationship aspect]. Why: [reasoning]. How: [process]. Results: [outcomes].""
Why It Works
Strategic thinking visible. Practical process. Measurable results.
Platform Tactics
Example Format
""What's working on [platform] right now. Observations: [list]. How we're adapting: [approach]. Early results: [data].""
Why It Works
Timely and tactical. Platform-specific. Data-informed.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/influencermarketing for marketing.
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Who Should Target r/influencermarketing
Frequently Asked Questions
Common questions about marketing on r/influencermarketing
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