How to Market on r/socialmediamarketing
A community for social media marketers discussing strategy, platform tactics, content creation, analytics, and the business of managing social media for brands and clients.
r/socialmediamarketing Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/socialmediamarketing.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1No spam or excessive promotion
- 2Be respectful and helpful
- 3Share actionable advice
- 4Disclose affiliations
- 5Use search for common questions
How to Write for r/socialmediamarketing
Practical and specific. Platform tactics change constantly, so timeliness matters. Share what's working NOW, not general advice. Include metrics when discussing results.
Best Practices for r/socialmediamarketing
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Thursday Afternoon Est
- Sunday Evening Est
Posts stay relevant for about 12-24 hours
Content That Works
- Platform strategy breakdowns
- Campaign case studies with metrics
- Algorithm updates and analysis
- Tool comparisons from experience
Common Flairs
Who's Here
Social media managers, marketing agency staff, small business owners, and freelancers. Mix of experience levels. Interested in platform-specific tactics, tools, and keeping up with algorithm changes.
Common Mistakes on r/socialmediamarketing
Avoid these pitfalls that get marketers banned or ignored.
Promoting a social media tool without hands-on experience
The market is saturated with tools. Generic promotion without genuine comparison is ignored.
Instead
Share real experience: "Switched from X to Y. Here's what improved and what got worse." Honest comparison wins.
Sharing outdated tactics
Algorithms change constantly. Last year's advice might be counterproductive today.
Instead
Include timing: "As of [month/year], this is working for [platform]." Acknowledge that tactics have shelf lives.
Claiming to know "the algorithm"
Nobody fully understands platform algorithms. Overclaiming credibility gets pushback.
Instead
Share observations: "I've noticed X type of content is getting more reach. Here's my data."
Asking which platform is best without context
It depends entirely on the audience and goals. Unanswerable without specifics.
Instead
Be specific: "B2B software, targeting CTOs. Should I prioritize LinkedIn or Twitter? My content is X."
Ignoring organic vs. paid distinction
Organic and paid have different rules. Conflating them leads to confusing advice.
Instead
Specify your context. "For organic reach on Instagram, I've found X works." Separate paid strategy discussions.
Post Formats That Work on r/socialmediamarketing
These content formats consistently perform well in this community.
Platform Strategy
Example Format
""What's working on [platform] in [timeframe]. Observations: [list]. What's declining: [list]. My recommendations.""
Why It Works
Timely and specific. Acknowledges change. Provides actionable direction.
Campaign Case Study
Example Format
""Ran [type] campaign on [platform]. Goal: [metric]. Budget: [amount]. Results: [outcomes]. Lessons: [insights].""
Why It Works
Real numbers with context. Shows the goal and result. Learnings help others.
Algorithm Update Analysis
Example Format
""[Platform] just changed [feature/algorithm]. What I've observed: [data]. What this means for strategy: [implications].""
Why It Works
Timely news analysis. Provides interpretation. Helps others adapt quickly.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/socialmediamarketing for marketing.
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Frequently Asked Questions
Common questions about marketing on r/socialmediamarketing
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