How to Market on r/ContentMarketing
A community for content marketing professionals. Discussions on content strategy, SEO, distribution, measurement, and the business of content. From bloggers to enterprise content teams.
r/ContentMarketing Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/ContentMarketing.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1No spam or self-promotion without value
- 2Include context and data in case studies
- 3Be helpful and constructive
- 4No generic "content is king" posts
- 5Share actionable insights
How to Write for r/ContentMarketing
Strategic and data-informed. The community has moved past "content is king" platitudes. Share specific tactics, real metrics, and honest assessments of what works.
Best Practices for r/ContentMarketing
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 24-48 hours
Content That Works
- Content strategy case studies with data
- Distribution experiments and results
- Measurement and attribution approaches
- Team structure and workflow insights
Common Flairs
Who's Here
Content marketers, content strategists, and marketing managers. Many manage content programs and measure business impact. Value data, strategy, and practical execution over theory.
Common Mistakes on r/ContentMarketing
Avoid these pitfalls that get marketers banned or ignored.
Generic advice without specifics
The community is saturated with generic content tips. "Write great content" adds no value.
Instead
Be specific: "Our top post drove 50k sessions. Format: [structure]. Promotion: [channels]. What made it work: [analysis]."
Promoting content tools as solutions
Tools don't solve content strategy problems. The community knows tools are means, not ends.
Instead
Position tools in strategy context: "This tool helped us [specific workflow improvement], freeing time for [important work]."
Ignoring distribution
Creation without distribution fails. The community values the full content lifecycle.
Instead
Include distribution: "Published on [channel]. Promotion strategy: [approach]. Initial vs long-term traffic: [breakdown]."
Vanity metrics without business impact
Traffic without conversion doesn't impress professionals. The community wants business results.
Instead
Connect to business: "This content drove [leads/revenue]. Attribution: [how we measured]."
AI content discussions without nuance
The community has complex views on AI. Oversimplified pro/anti takes get pushback.
Instead
Be nuanced: "Using AI for [specific use case]. Results: [data]. Where it works/fails: [honest assessment]."
Post Formats That Work on r/ContentMarketing
These content formats consistently perform well in this community.
Content Strategy Case Study
Example Format
""Grew [metric] by [amount] through content. Strategy: [approach]. Content types: [breakdown]. Distribution: [channels]. Timeline: [duration]. Key learnings.""
Why It Works
Complete picture. Strategy visible. Distribution included. Honest learnings.
Distribution Experiment
Example Format
""Tested [distribution approach]. Setup: [what we did]. Results: [metrics]. Comparison to [baseline]. Would I recommend: [assessment].""
Why It Works
Specific experiment. Comparative data. Actionable conclusion.
Content Measurement
Example Format
""How we measure content ROI. Attribution model: [approach]. Tools: [what we use]. Challenges: [what's hard]. What we've learned about [insight].""
Why It Works
Addresses common challenge. Practical approach. Honest about difficulties.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/ContentMarketing for marketing.
Similar Subreddits
Who Should Target r/ContentMarketing
Frequently Asked Questions
Common questions about marketing on r/ContentMarketing
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