Reddit Marketing Solution

How to Source Case Studies on Reddit

Find real stories of success with your product

You need customer case studies for marketing but getting customers to participate is difficult. You do not know which customers have compelling stories or how to identify them.

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Signs You Need to Source Case Studies

If any of these sound familiar, you are in the right place.

Case study requests go unanswered

You ask customers for case studies but few agree to participate.

Unsure which customers have good stories

You do not know who among your customers achieved notable results.

Marketing lacks social proof

Your website has features but no real customer success stories.

Competitors have better case studies

Other products showcase impressive results while yours looks thin.

How to Source Case Studies on Reddit

Follow these steps to solve this problem using Reddit communities.

1

Monitor for organic success mentions

Search Reddit for users mentioning your product positively. These organic endorsements reveal customers with stories worth telling.

Reddit Radar: Track positive mentions of your product
2

Find users sharing results

Look for posts where users describe outcomes achieved with tools like yours. Even if they do not name your product, their success patterns indicate potential case study candidates.

3

Engage before asking for case study

When you find a happy user, thank them publicly and offer help. Build relationship before making the case study ask.

4

Make participation easy

Offer to write the case study based on a short interview. Remove friction by doing the work for them.

Reddit Radar: Identify engaged customers for outreach
5

Learn what metrics matter to prospects

See what results potential customers ask about on Reddit. Your case studies should highlight the metrics they care about.

Key Success Factor

Consistency and authenticity matter more than tactics. Build genuine relationships in communities before expecting results.

Best Communities to Source Case Studies

These subreddits are where people actively discuss and solve this problem.

r/SaaS
High Activity

SaaS users share tool recommendations and results achieved

r/Entrepreneur
High Activity

Entrepreneurs share business wins and tool attributions

r/smallbusiness
High Activity

Small business owners discuss what helped them grow

r/marketing
High Activity

Marketers share campaign results and tool recommendations

View all subreddit guides

What to Expect When You Source Case Studies

Realistic timeline for seeing results with this approach.

Week 1-2

10-14 days

Identify 5-10 potential case study candidates from mentions

Week 3-4

10-14 days

Build relationships with candidates, initiate conversations

Month 2

30 days

Complete 2-3 case studies from Reddit-sourced customers

Results vary based on your niche, effort level, and community engagement. These are typical outcomes, not guarantees.

Frequently Asked Questions

Common questions about how to source case studies on Reddit

Search for your product name, competitor names, and your category keywords along with terms like "helped me", "game changer", "finally worked". Positive mentions reveal potential case study subjects.
Usually not with cash. Offering to feature them prominently, link to their business, or provide extended service is often enough. Reddit users who genuinely love your product are usually happy to help.
Start by thanking them for the kind words. Offer help with anything they need. Then casually mention you would love to share their story more broadly if they are interested.
Anonymous case studies can work. Focus on role and industry rather than name and company. "A marketing manager at a mid-size SaaS" still provides social proof.
Specific, quantified results. Before and after comparisons. The problem they faced and how they solved it. Reddit discussions reveal which metrics prospects care about most.
Start with 2-3 solid ones. Quality beats quantity. One detailed case study with great results is more convincing than five vague testimonials.

Ready to Source Case Studies?

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