Reddit Marketing for Podcasters Find Listeners Who Actually Subscribe
Podcast discovery is broken. Algorithms bury new shows. Reddit lets you reach engaged communities where listeners discuss topics your show covers.
Why Reddit Works for Podcasters
Reddit is where your potential customers discuss problems and discover solutions
Reach Topic Enthusiasts
Every subreddit is a community of topic fans. Your ideal listeners are already gathered there.
Share Episode Context
Reddit discussions let you share relevant episodes naturally. No spammy self-promotion needed.
Find Guests and Collaborators
Reddit is full of experts and other creators. Your next great guest might be in a comment thread.
Top Reddit Communities for Podcasters
These communities are where your target audience discusses problems you can solve
r/podcasting
MediumFellow podcasters. Great for growth strategies and promotion threads.
r/podcasts
HighPodcast listeners recommending and discussing shows.
r/audiodrama
MediumFiction podcast enthusiasts. Active and passionate listener community.
r/TrueCrime
HighTrue crime fans. Massive community always seeking new content.
r/history
HighHistory enthusiasts. Perfect for history podcasts.
r/Entrepreneur
HighBusiness listeners. Good for business and interview podcasts.
How Reddit Radar Works
From setup to engagement in minutes, not hours
Define your podcast niche
~30 secTell Reddit Radar what your podcast covers. It learns your topics, format, and target listener.
Find your listener communities
~60 secAI discovers subreddits where your ideal listeners discuss your podcast topics. Not podcasting subreddits, listener subreddits.
Surface sharing opportunities
2-3 minFind posts where your episode genuinely answers a question or adds to a discussion.
Share with context
Draft replies that contribute to the discussion first, then mention relevant episode. Value-first promotion.
Common Reddit Marketing Mistakes
Avoid these pitfalls that get podcasters banned or ignored on Reddit
Dropping links everywhere
Posting "Check out my podcast!" with a link is spam. Reddit communities hate this.
Contribute to discussions first. Only share episodes when genuinely relevant to what someone asked.
Only using podcast subreddits
r/podcasting is full of podcasters, not listeners. You are marketing to competitors, not audience.
Find where your listeners hang out. True crime podcast? Engage in r/TrueCrime. Business podcast? Try r/Entrepreneur.
One-and-done promotion
Posting once then leaving the community looks like hit-and-run spam.
Be a community member first. Regular helpful participation earns the right to occasionally share your work.
Generic episode descriptions
"This week we discuss business" tells nobody why they should listen.
Share specific insights from the episode. Give people a reason to click beyond curiosity.
Algorithm Dependence vs Community Growth
Build an audience that finds you
Hoping algorithms notice you
Discovery is broken
Podcast apps bury new shows under established ones
Social posts vanish
Tweets and posts get 24 hours of attention max
Guesting is slow
Finding and booking guests takes months
No listener interaction
Hard to build relationship with anonymous audience
Generic marketing
No way to reach people interested in your specific topics
Connecting with listeners directly
Direct audience access
Reach communities already interested in your topics
Evergreen discussions
Reddit threads get discovered months later via search
Guest discovery
Find experts and potential guests in comment threads
Real conversations
Engage directly with listeners about your content
Niche targeting
Every subreddit is a pre-qualified audience
Frequently Asked Questions
Common questions about Reddit marketing for podcasters
Yes. Reddit drives significant traffic for podcasters who engage authentically in topic communities. When you consistently add value in discussions relevant to your show, listeners discover you.
Find Listeners Waiting for Your Show
Your ideal listeners are on Reddit discussing your exact topics. Connect with them.
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