How to Market on r/PPC
A community for PPC marketers discussing Google Ads, Meta Ads, and paid media strategy. Covers campaign optimization, bidding strategies, creative testing, and the business of managing ad spend.
r/PPC Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/PPC.
Strict Self-Promotion Policy
This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.
Community Rules
- 1Be respectful and professional
- 2No spam or self-promotion
- 3Provide context with questions
- 4Share actionable insights
- 5No job posts in main feed
How to Write for r/PPC
Technical and specific. Include numbers when discussing performance. Platform terminology is expected. The community values practical experience over theoretical knowledge.
Best Practices for r/PPC
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Thursday Afternoon Est
- Sunday Evening Est
Posts stay relevant for about 12-24 hours
Content That Works
- Campaign optimization stories with data
- Platform update analysis
- Bidding strategy discussions
- Account structure debates
Common Flairs
Who's Here
PPC specialists, agency media buyers, in-house paid marketers. Range from specialists to directors. Platform-focused with emphasis on Google and Meta. Data-driven and tactical.
Common Mistakes on r/PPC
Avoid these pitfalls that get marketers banned or ignored.
Promoting PPC tools without practitioner insight
The community uses platforms daily. Surface-level tool promotion is obvious and rejected.
Instead
Discuss how tools solve specific problems in accounts. Share real workflow improvements with disclosed affiliation.
Asking questions without account context
"Why is my CPC high?" is unanswerable without context. Industry, campaign type, bidding strategy all matter.
Instead
Include specifics: "eCommerce shopping campaign, $50 budget, tROAS bidding, fashion vertical. CPC jumped from $0.50 to $1.20. Ideas?"
Generalizing across platforms
Google, Meta, LinkedIn, TikTok ads work differently. Generic "PPC advice" often doesn't apply across platforms.
Instead
Specify the platform. "On Google Display, I've found X" is useful. "For PPC, do X" is too broad.
Ignoring the human element of platform reps
Platform reps get criticized here. Blindly following their advice often hurts performance.
Instead
Share experiences with platform reps. The community appreciates when you pushed back on bad recommendations.
Focusing only on tactics, not strategy
Pure tactical discussion misses the business context. "How do I lower CPC?" without discussing goals is incomplete.
Instead
Connect tactics to business outcomes. What's the actual goal? Sometimes higher CPC with better conversion is right.
Post Formats That Work on r/PPC
These content formats consistently perform well in this community.
Account Problem Solved
Example Format
""[Problem] in [account type]. What I tried that didn't work: [list]. What fixed it: [solution]. Performance before/after.""
Why It Works
Shows the troubleshooting process. Includes failures. Data-backed solution.
Platform Update Analysis
Example Format
""[Platform] just changed [feature]. Here's what I'm seeing in accounts: [observations]. My recommendation: [advice].""
Why It Works
Timely and relevant. Real account data. Actionable guidance.
Strategy Discussion
Example Format
""Debating [strategy choice]. Context: [account situation]. Option A: [pros/cons]. Option B: [pros/cons]. What would you do?""
Why It Works
Invites debate. Shows thinking. Learns from collective experience.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/PPC for marketing.
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Frequently Asked Questions
Common questions about marketing on r/PPC
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