How to Market on r/logistics
A community for logistics and supply chain professionals. Discussions on freight, warehousing, last-mile delivery, and technology transforming logistics. From 3PLs to shippers to technology providers.
r/logistics Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/logistics.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1Stay on topic for logistics and supply chain
- 2No spam or excessive self-promotion
- 3Be respectful in discussions
- 4Share experiences and insights
- 5Include context in questions
How to Write for r/logistics
Practical and efficiency-focused. Logistics is about moving goods efficiently. Technology should reduce costs, improve visibility, and enhance reliability. Show understanding of industry complexity.
Best Practices for r/logistics
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 24-48 hours
Content That Works
- Supply chain optimization case studies
- TMS and WMS implementation experiences
- Last-mile delivery innovations
- Visibility and tracking solutions
Common Flairs
Who's Here
Logistics managers, supply chain professionals, and operations specialists. Many work at 3PLs, carriers, or shippers. Value operational efficiency, cost reduction, and visibility across the supply chain.
Common Mistakes on r/logistics
Avoid these pitfalls that get marketers banned or ignored.
Not understanding carrier dynamics
Relationships with carriers are complex. Technology that ignores carrier-shipper dynamics misses reality.
Instead
Show understanding: "Works for both shippers and carriers. Improves visibility while respecting existing relationships."
Ignoring integration complexity
Logistics involves multiple systems: TMS, WMS, ERP, carrier systems. Standalone solutions create data silos.
Instead
Address integration: "Connects to major TMS/WMS platforms. API for custom integrations. EDI support."
Underestimating data quality challenges
Logistics data is often messy and inconsistent. Solutions assuming clean data fail in production.
Instead
Acknowledge reality: "Handles data inconsistencies. Normalizes across carriers. Exceptions management built-in."
Last-mile-only focus
Supply chain spans origin to destination. Last-mile solutions ignoring upstream reality feel incomplete.
Instead
Show full picture: "Visibility from origin through last-mile. Connects fulfillment to delivery."
Overpromising cost savings
Logistics professionals are skeptical of savings claims without detailed methodology.
Instead
Be specific: "Reduced LTL spend by [%] through [specific mechanism]. Methodology: [how we measure]."
Post Formats That Work on r/logistics
These content formats consistently perform well in this community.
Operations Case Study
Example Format
""Implemented [technology] for [company type]. Challenge: [logistics problem]. Results: [cost/time savings]. Integration: [how it connects]. Lessons learned.""
Why It Works
Real operations context. Quantified results. Integration addressed.
Visibility Solution
Example Format
""How we achieved [visibility goal]. Before: [blind spots]. Solution: [approach]. Coverage: [what we can now see]. Business impact: [decisions enabled].""
Why It Works
Addresses common pain. Before/after clarity. Business value.
Technology Comparison
Example Format
""Evaluated [TMS/WMS/etc] options for [use case]. Requirements: [list]. Testing: [approach]. Selection: [choice with reasoning].""
Why It Works
Practical comparison. Clear requirements. Actionable guidance.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/logistics for marketing.
Who Should Target r/logistics
Frequently Asked Questions
Common questions about marketing on r/logistics
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