How to Market on r/LegalTech
A community for legal technology professionals: attorneys, legal ops, technologists, and vendors building tools for the legal industry. Discussions on contract management, e-discovery, practice management, and legal AI.
r/LegalTech Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/LegalTech.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1Stay on topic for legal technology
- 2No legal advice requests
- 3Be respectful to professionals
- 4No spam or self-promotion without value
- 5Include context in questions
How to Write for r/LegalTech
Professional and security-conscious. The legal industry moves slowly for good reasons—client confidentiality matters. Show understanding of legal workflows and risk tolerance.
Best Practices for r/LegalTech
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 48-72 hours
Content That Works
- Law firm technology adoption stories
- Legal AI implementation experiences
- Efficiency and workflow improvements
- Vendor-neutral tool comparisons
Common Flairs
Who's Here
Legal operations professionals, law firm IT, attorneys interested in technology, and legal tech vendors. Value security, compliance, and integration with existing legal workflows.
Common Mistakes on r/LegalTech
Avoid these pitfalls that get marketers banned or ignored.
Underestimating security requirements
Legal work involves privileged information. Security isn't optional—it's foundational.
Instead
Lead with security: "SOC 2 Type II. End-to-end encryption. How we protect privileged communications."
Ignoring integration with existing systems
Law firms have established document management and practice management systems. Standalone tools face adoption barriers.
Instead
Show integration: "Works with iManage, NetDocuments, and Clio. API for custom integrations."
Overpromising legal AI capabilities
The legal industry has seen AI hype before. Lawyers are skeptical of claims about replacing legal judgment.
Instead
Be realistic: "Assists with [specific task]. Lawyer review still required. Accuracy on [benchmark]: [metric]."
Not understanding billing and business models
Law firm economics are unique. Pricing models that don't fit legal business structures face resistance.
Instead
Address fit: "Per-seat pricing aligns with how firms bill. ROI based on hours saved at [rate]."
Generic enterprise messaging
Legal has specific needs around privilege, conflicts, and ethical obligations. Generic B2B messaging misses the mark.
Instead
Speak legal: address privilege protection, ethical walls, conflicts checking, and matter management.
Post Formats That Work on r/LegalTech
These content formats consistently perform well in this community.
Adoption Story
Example Format
""[Firm size] firm adopted [technology] for [use case]. Implementation: [timeline/approach]. Results: [efficiency gains]. Challenges: [honest assessment].""
Why It Works
Real firm context. Honest about challenges. Quantified results.
AI Implementation
Example Format
""Using AI for [legal task]. How we trained/configured it: [approach]. Accuracy: [metrics]. Human review process: [workflow]. Ethical considerations addressed: [list].""
Why It Works
Specific use case. Accuracy transparency. Ethics awareness.
Tool Comparison
Example Format
""Evaluated [Tool A] vs [Tool B] for [use case]. Security review: [findings]. Integration: [assessment]. Our choice: [decision with reasoning].""
Why It Works
Security-conscious comparison. Integration focus. Practical evaluation.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/LegalTech for marketing.
Who Should Target r/LegalTech
Frequently Asked Questions
Common questions about marketing on r/LegalTech
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