How to Market on r/HealthIT
A community for health IT professionals: EHR analysts, clinical informaticists, health data analysts, and IT staff in healthcare settings. Discussions on Epic, Cerner, interoperability, and healthcare technology challenges.
r/HealthIT Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/HealthIT.
Strict Self-Promotion Policy
This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.
Community Rules
- 1Stay on topic for health information technology
- 2No job postings in main feed
- 3Respect patient privacy in discussions
- 4No vendor spam
- 5Be constructive in criticism
How to Write for r/HealthIT
Professional and patient-focused. Healthcare IT is high-stakes—patient safety and compliance matter. Show understanding of clinical workflows. Vendor experience is valued if honest about challenges.
Best Practices for r/HealthIT
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 24-48 hours
Content That Works
- Implementation experience sharing
- Interoperability solutions
- Workflow optimization stories
- Compliance and security discussions
Common Flairs
Who's Here
Health IT professionals working in hospitals, clinics, and health systems. Many work with Epic or Cerner. Concerned with patient safety, HIPAA compliance, and clinician workflow. Skeptical of vendors who don't understand healthcare.
Common Mistakes on r/HealthIT
Avoid these pitfalls that get marketers banned or ignored.
Not understanding clinical workflows
Health IT serves clinicians and patients. Solutions that don't fit clinical reality fail regardless of technology.
Instead
Demonstrate clinical understanding: "Worked with [provider types]. This fits into [workflow] without adding clicks."
Ignoring HIPAA and compliance
Healthcare is heavily regulated. Non-compliant solutions are non-starters.
Instead
Address compliance upfront: "HIPAA compliant with BAA. SOC 2 Type II certified. Here's our security approach."
EHR vendor rivalry baiting
Epic vs Cerner debates can get heated. Tribal attacks don't add value.
Instead
Be balanced: "Both have strengths. For [use case], we found [observation] regardless of EHR."
Overpromising interoperability
Health IT professionals know interoperability is hard. Claims of seamless integration face skepticism.
Instead
Be realistic: "Integration with [EHR] took [timeline]. Here's what was straightforward and what required custom work."
Ignoring the IT-clinical divide
Successful health IT bridges technology and clinical needs. Pure tech focus misses the point.
Instead
Show the bridge: "IT implementation led by [approach]. Clinician adoption strategy: [details]."
Post Formats That Work on r/HealthIT
These content formats consistently perform well in this community.
Implementation Story
Example Format
""Implemented [system/tool] at [org type]. Scope: [scale]. Timeline: [duration]. Clinician adoption: [approach]. What we'd do differently.""
Why It Works
Real implementation context. Adoption focus. Honest retrospective.
Interoperability Case Study
Example Format
""Connected [System A] to [System B]. Standards used: [FHIR/HL7/etc]. Challenges: [list]. Current state: [status].""
Why It Works
Specific integration. Technical details. Honest about challenges.
Workflow Optimization
Example Format
""Reduced [metric] by [amount] for [clinician type]. The problem: [pain point]. Solution: [approach]. Measurement: [how we know].""
Why It Works
Measurable improvement. Clinician-focused. Evidence-based.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/HealthIT for marketing.
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Who Should Target r/HealthIT
Frequently Asked Questions
Common questions about marketing on r/HealthIT
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