How to Market on r/FinTech
A community for fintech professionals and enthusiasts. Discussions on payments, banking-as-a-service, lending platforms, crypto, regulatory challenges, and the intersection of finance and technology.
r/FinTech Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/FinTech.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1Stay on topic for financial technology
- 2No investment advice or solicitation
- 3Be respectful in discussions
- 4No affiliate or referral links
- 5Include context in questions
How to Write for r/FinTech
Professional and informed. The community expects financial services knowledge. Address regulatory considerations. Avoid hype while showcasing innovation.
Best Practices for r/FinTech
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Thursday Afternoon Est
Posts stay relevant for about 24-48 hours
Content That Works
- Regulatory navigation experiences
- Product launches with technical depth
- Industry trend analysis
- Integration and partnership stories
Common Flairs
Who's Here
Fintech professionals, startup founders, banking innovators, and financial services technologists. Mix of builders and business professionals. Interested in both technology and regulatory aspects.
Common Mistakes on r/FinTech
Avoid these pitfalls that get marketers banned or ignored.
Ignoring regulatory complexity
Fintech is heavily regulated. Solutions that skip compliance discussion aren't taken seriously.
Instead
Address regulation: "Licensed in [jurisdictions]. Compliance approach: [details]. How we handle [specific regulation]."
Crypto hype without substance
The community has seen many crypto promises fail. Blockchain needs clear use-case justification.
Instead
Be specific: "Using blockchain for [specific use case] because [concrete benefit]. Alternatives considered: [list]."
Disruption rhetoric without understanding incumbents
Many participants work at banks or understand why traditional finance works the way it does.
Instead
Show understanding: "We partner with banks rather than replacing them because [reasoning]."
Consumer-focused messaging in B2B context
Many discussions are B2B (APIs, banking-as-a-service, infrastructure). Consumer language misses the mark.
Instead
Know your audience: for B2B, discuss APIs, integration, and enterprise features.
Underestimating partnership complexity
Fintech often requires banking partnerships. Underestimating this suggests naivety.
Instead
Acknowledge reality: "Took [timeframe] to establish banking partnerships. Here's what we learned."
Post Formats That Work on r/FinTech
These content formats consistently perform well in this community.
Product Launch
Example Format
""Launched [product] for [use case]. How it works: [technical approach]. Regulatory path: [licensing/compliance]. Early traction: [metrics].""
Why It Works
Technical depth. Regulatory awareness. Real metrics.
Regulatory Navigation
Example Format
""How we navigated [regulation] for [product type]. Timeline: [duration]. Approach: [strategy]. Learnings for others.""
Why It Works
Practical regulatory experience. Helps others planning similar paths.
Industry Analysis
Example Format
""[Trend] is reshaping [fintech segment]. What we're seeing: [observations]. Implications: [analysis]. Questions: [discussion prompts].""
Why It Works
Informed perspective. Forward-looking. Invites discussion.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/FinTech for marketing.
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Who Should Target r/FinTech
Frequently Asked Questions
Common questions about marketing on r/FinTech
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