Subreddit Marketing Guide

How to Market on r/edtech

A community for educators, technologists, and entrepreneurs exploring educational technology. Discussions on LMS platforms, learning tools, classroom technology, and ed-tech innovation.

42Ksubscribers
120active now
Moderate Self-Promo Policy
Subscribers
42K
Total community members
Active Now
120
Users currently online
Post Lifespan
24-48 hours
How long posts stay relevant
Peak Times
weekday evening-est
Best time to post

r/edtech Rules & Self-Promotion Policy

Understanding the rules is critical for successful marketing. Here's what you need to know about r/edtech.

Moderate Self-Promotion Policy

Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.

Community Rules

  • 1Stay on topic for educational technology
  • 2No spam or excessive self-promotion
  • 3Be respectful to educators
  • 4Include context in questions
  • 5No student homework help

How to Write for r/edtech

Educator-focused and research-aware. The community values pedagogy alongside technology. Show understanding of classroom realities, budget constraints, and learning outcomes.

Best Practices for r/edtech

Maximize your impact by understanding when, what, and how to post.

Best Times to Post

  • Weekday Evening Est
  • Sunday Afternoon Est
  • Tuesday Wednesday Est

Posts stay relevant for about 24-48 hours

Content That Works

  • Classroom implementation stories
  • Learning outcome case studies
  • Tool comparisons from educator perspective
  • Research-backed pedagogical discussions

Common Flairs

DiscussionQuestionToolResearchClassroom

Who's Here

Teachers, instructional designers, school IT staff, and ed-tech entrepreneurs. Many are practicing educators using technology in classrooms. Value practical solutions and learning outcomes over tech novelty.

Common Mistakes on r/edtech

Avoid these pitfalls that get marketers banned or ignored.

Technology-first thinking

Education is about learning outcomes. Technology is a tool, not the goal. Tech-focused posts miss educators.

Instead

Lead with learning: "Students achieved [outcome]. The technology that enabled this: [tool]."

Ignoring budget constraints

Schools have limited budgets. Solutions that don't address cost aren't realistic for most educators.

Instead

Address affordability: "Free tier for classrooms" or "Per-student pricing at [rate]."

Not understanding educator workload

Teachers are time-poor. Solutions requiring significant setup or training face adoption barriers.

Instead

Show ease: "Teachers set up in [timeframe]. No training required. Works with existing [LMS/tools]."

Overpromising learning outcomes

Experienced educators are skeptical of silver bullets. Overblown claims invite criticism.

Instead

Be realistic: "Improved engagement in [context]. Part of a broader approach, not a standalone solution."

Ignoring accessibility and inclusion

Education serves all learners. Tools that aren't accessible aren't complete.

Instead

Address accessibility: "WCAG compliant. Screen reader compatible. How we support diverse learners."

Post Formats That Work on r/edtech

These content formats consistently perform well in this community.

Classroom Implementation

Example Format

""Used [tool] in my [grade/subject] classroom. The problem: [learning challenge]. Implementation: [approach]. Student response: [observations]. Would I use it again: [assessment].""

Why It Works

Educator perspective. Real classroom context. Honest evaluation.

Tool Comparison

Example Format

""Compared [Tool A] vs [Tool B] for [use case]. Criteria: [list]. Testing: [approach]. My choice: [decision with reasoning].""

Why It Works

Practical comparison. Clear criteria. Helps other educators decide.

Research + Practice

Example Format

""Applied [research/pedagogy] using [technology]. The theory: [brief summary]. Classroom application: [details]. Results: [observations].""

Why It Works

Connects research to practice. Shows pedagogical thinking. Adds credibility.

Related Communities & Use Cases

Expand your reach with similar subreddits and see who uses r/edtech for marketing.

Frequently Asked Questions

Common questions about marketing on r/edtech

With educator focus and learning outcomes, yes. Lead with how it helps teachers and students, not technology features. Free tiers for educators are appreciated and build goodwill.
Classroom implementation stories, LMS discussions, AI in education, and accessibility. Content from practicing educators gets more engagement than vendor perspectives.
Indirectly. Many participants are classroom teachers who influence technology adoption. Building credibility with teachers can lead to school-wide adoption.
Thoughtfully. The community has mixed views on AI. Address concerns about academic integrity, equity, and pedagogical fit alongside benefits.
Highly recommended. Free classroom tiers or significant education discounts are expected in ed-tech and build strong goodwill.
Yes, though K-12 discussions are more common. Higher ed topics around LMS, online learning, and instructional design are relevant.

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