How to Market on r/edtech
A community for educators, technologists, and entrepreneurs exploring educational technology. Discussions on LMS platforms, learning tools, classroom technology, and ed-tech innovation.
r/edtech Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/edtech.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1Stay on topic for educational technology
- 2No spam or excessive self-promotion
- 3Be respectful to educators
- 4Include context in questions
- 5No student homework help
How to Write for r/edtech
Educator-focused and research-aware. The community values pedagogy alongside technology. Show understanding of classroom realities, budget constraints, and learning outcomes.
Best Practices for r/edtech
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Evening Est
- Sunday Afternoon Est
- Tuesday Wednesday Est
Posts stay relevant for about 24-48 hours
Content That Works
- Classroom implementation stories
- Learning outcome case studies
- Tool comparisons from educator perspective
- Research-backed pedagogical discussions
Common Flairs
Who's Here
Teachers, instructional designers, school IT staff, and ed-tech entrepreneurs. Many are practicing educators using technology in classrooms. Value practical solutions and learning outcomes over tech novelty.
Common Mistakes on r/edtech
Avoid these pitfalls that get marketers banned or ignored.
Technology-first thinking
Education is about learning outcomes. Technology is a tool, not the goal. Tech-focused posts miss educators.
Instead
Lead with learning: "Students achieved [outcome]. The technology that enabled this: [tool]."
Ignoring budget constraints
Schools have limited budgets. Solutions that don't address cost aren't realistic for most educators.
Instead
Address affordability: "Free tier for classrooms" or "Per-student pricing at [rate]."
Not understanding educator workload
Teachers are time-poor. Solutions requiring significant setup or training face adoption barriers.
Instead
Show ease: "Teachers set up in [timeframe]. No training required. Works with existing [LMS/tools]."
Overpromising learning outcomes
Experienced educators are skeptical of silver bullets. Overblown claims invite criticism.
Instead
Be realistic: "Improved engagement in [context]. Part of a broader approach, not a standalone solution."
Ignoring accessibility and inclusion
Education serves all learners. Tools that aren't accessible aren't complete.
Instead
Address accessibility: "WCAG compliant. Screen reader compatible. How we support diverse learners."
Post Formats That Work on r/edtech
These content formats consistently perform well in this community.
Classroom Implementation
Example Format
""Used [tool] in my [grade/subject] classroom. The problem: [learning challenge]. Implementation: [approach]. Student response: [observations]. Would I use it again: [assessment].""
Why It Works
Educator perspective. Real classroom context. Honest evaluation.
Tool Comparison
Example Format
""Compared [Tool A] vs [Tool B] for [use case]. Criteria: [list]. Testing: [approach]. My choice: [decision with reasoning].""
Why It Works
Practical comparison. Clear criteria. Helps other educators decide.
Research + Practice
Example Format
""Applied [research/pedagogy] using [technology]. The theory: [brief summary]. Classroom application: [details]. Results: [observations].""
Why It Works
Connects research to practice. Shows pedagogical thinking. Adds credibility.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/edtech for marketing.
Who Should Target r/edtech
Frequently Asked Questions
Common questions about marketing on r/edtech
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