Subreddit Marketing Guide

How to Market on r/business

A general business discussion community covering industry news, corporate strategy, market analysis, and economic trends. More news-focused than entrepreneurship-focused.

1.2Msubscribers
3Kactive now
Strict Self-Promo Policy
Subscribers
1.2M
Total community members
Active Now
3K
Users currently online
Post Lifespan
4-8 hours
How long posts stay relevant
Peak Times
weekday morning-est
Best time to post

r/business Rules & Self-Promotion Policy

Understanding the rules is critical for successful marketing. Here's what you need to know about r/business.

Strict Self-Promotion Policy

This subreddit has strict rules against self-promotion. Product mentions should be rare and only when genuinely helpful.

Community Rules

  • 1Posts must be business-related
  • 2No self-promotion or spam
  • 3Keep discussions professional
  • 4No surveys or market research
  • 5Avoid low-effort content

How to Write for r/business

Professional and analytical. This isn't a community for promotional content. Focus on news analysis, industry insights, and informed discussion. Back opinions with data when possible.

Best Practices for r/business

Maximize your impact by understanding when, what, and how to post.

Best Times to Post

  • Weekday Morning Est
  • Market Hours Est
  • Tuesday Wednesday Afternoon Est

Posts stay relevant for about 4-8 hours

Content That Works

  • Industry news with analysis
  • Business strategy discussions
  • Market trend analysis
  • Professional experience sharing

Who's Here

Business professionals, MBA students, analysts, and people interested in corporate and economic news. More corporate-leaning than startup-focused. Interested in broader business trends rather than specific entrepreneurial advice.

Common Mistakes on r/business

Avoid these pitfalls that get marketers banned or ignored.

Treating it like an entrepreneurship subreddit

r/business is for business NEWS and discussion, not startup advice or product promotion. It's more CNBC than Y Combinator.

Instead

Share industry analysis, comment on business news, or discuss strategic concepts. Save entrepreneurship content for r/Entrepreneur.

Posting promotional content disguised as discussion

The 1M+ member community has strict moderation. Self-promotion gets removed quickly and can result in bans.

Instead

Participate in discussions about relevant news. Build reputation through thoughtful comments before posting anything.

Asking basic business questions

"How do I start a business?" posts get no engagement here. The audience expects higher-level discussion.

Instead

Basic questions belong in r/smallbusiness or r/Entrepreneur. r/business is for people already operating in the business world.

Ignoring the news cycle

Timing matters. Commentary on week-old news feels stale. The community discusses current events.

Instead

Add analysis to breaking business news. If a major company announcement happens, thoughtful analysis within hours gets traction.

Taking strong political stances

Political debates derail business discussions quickly. The community prefers objective analysis.

Instead

Focus on business implications of events rather than political opinions. "Here's how this policy affects X industry" works better.

Post Formats That Work on r/business

These content formats consistently perform well in this community.

News Analysis

Example Format

""[Company] just announced [news]. Here's what this means for the industry and why it matters.""

Why It Works

Adds context to news. Analysis rather than just sharing a link. Starts informed discussion.

Industry Trend

Example Format

""I've been watching [trend] develop in [industry]. Here's what the data shows and where I think it's heading.""

Why It Works

First-person insight with evidence. Forward-looking analysis invites discussion.

Strategic Discussion

Example Format

""[Company's] strategy of [X] seems [assessment]. What are they optimizing for? What are the risks?""

Why It Works

Invites strategic thinking. Question format encourages responses. Shows business acumen.

Related Communities & Use Cases

Expand your reach with similar subreddits and see who uses r/business for marketing.

Frequently Asked Questions

Common questions about marketing on r/business

No. r/business has strict anti-promotion rules. It's for news and discussion, not marketing. Even subtle promotion gets removed. The only path to visibility is becoming a trusted voice through valuable contributions to discussions over time.
r/business focuses on business news, corporate strategy, and market analysis—think Wall Street Journal discussions. r/Entrepreneur is about starting and running businesses—more practical, action-oriented content. r/business skews corporate, r/Entrepreneur skews startup.
News analysis posts that add insight beyond the headline perform best. Industry trend discussions with data, strategic analysis of major company moves, and well-informed economic commentary. The key is adding analytical value, not just sharing links.
Be professional and add substance. Comments that provide industry expertise, relevant data, or informed counterpoints do well. Avoid one-liner reactions or political tangents. The community values depth and expertise.
Yes, for observational research. You can learn about industry concerns, track discussions about competitors, and understand how business professionals discuss trends. But don't post surveys or market research—it violates the rules.
US Eastern time during business hours, particularly 9am-2pm EST on weekdays. Activity increases around major market news and earnings announcements. Weekends are significantly slower.

Ready to Market on r/business?

Reddit Radar helps you find the perfect opportunities in r/businessand craft replies that convert—without getting banned.

Find relevant posts automatically

AI-crafted replies that fit the culture

Save hours of manual searching

No credit card required • 3-day free trial • Cancel anytime