How to Market on r/automation
A community for automation enthusiasts: home automation, industrial automation, workflow automation, and everything in between. Discussions on making life easier through automated systems.
r/automation Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/automation.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1Be helpful and constructive
- 2No spam or self-promotion without context
- 3Include details when asking for help
- 4Stay on topic for automation
- 5Share your solutions when you solve problems
How to Write for r/automation
Practical and enthusiastic. The community loves seeing automation in action. Share time saved, problems solved, and lessons learned. Diagrams and workflow screenshots help explain complex automations.
Best Practices for r/automation
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekend Morning Est
- Weekday Evening Est
- Saturday Afternoon Est
Posts stay relevant for about 24-48 hours
Content That Works
- Workflow automation showcases
- Home automation project breakdowns
- Tool integrations and how-tos
- Time savings case studies
Common Flairs
Who's Here
Hobbyists, developers, and professionals interested in automation. Mix of home automation enthusiasts (Home Assistant, smart home) and workflow automation users (Zapier, n8n, Make). Values practical solutions and time savings.
Common Mistakes on r/automation
Avoid these pitfalls that get marketers banned or ignored.
Overcomplicating simple tasks
Automation should save time, not create complexity. Rube Goldberg machines aren't impressive here.
Instead
Show the ROI: "This took 2 hours to set up and saves 5 hours weekly." Simplicity is valued.
Not explaining the "why"
Automation without context is just technology for its own sake. What problem does it solve?
Instead
Lead with the problem: "I was manually [task] every day. Now it runs automatically at 9am."
Ignoring reliability and failure modes
Automations that break are worse than manual processes. The community values robust solutions.
Instead
Address reliability: "Error handling via [method]. Alerts if anything fails. Running 6 months with 99% uptime."
Tool tribalism
Different tools fit different needs. Dismissing alternatives without understanding them gets pushback.
Instead
Acknowledge trade-offs: "I chose [tool] because [reason]. [Alternative] works better for [other use case]."
Assuming everyone has the same context
The subreddit spans home automation, industrial automation, and software. Context matters.
Instead
Be specific: "Home Assistant automation for..." or "Zapier workflow for marketing..."
Post Formats That Work on r/automation
These content formats consistently perform well in this community.
Workflow Showcase
Example Format
""Automated [task] using [tools]. Before: [time/effort]. After: [time/effort]. Here's the workflow and what I learned.""
Why It Works
Clear before/after. Specific tools. Lessons help others replicate.
Home Automation Project
Example Format
""Built [system] with [hardware/software]. The setup, challenges, and how it's been running for [timeframe].""
Why It Works
Complete project context. Honest about challenges. Time-tested reliability.
Tool Comparison
Example Format
""[Tool A] vs [Tool B] for [use case]. My experience with both, when I'd choose each.""
Why It Works
Practical comparison from experience. Use-case focused. Helps others decide.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/automation for marketing.
Similar Subreddits
Who Should Target r/automation
Frequently Asked Questions
Common questions about marketing on r/automation
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