How to Market on r/AgTech
A community for agricultural technology professionals. Discussions on precision agriculture, farm management software, IoT sensors, drones, and technology transforming farming. From startups to established agribusiness.
r/AgTech Rules & Self-Promotion Policy
Understanding the rules is critical for successful marketing. Here's what you need to know about r/AgTech.
Moderate Self-Promotion Policy
Self-promotion is allowed in context. Lead with value, not your product. Promotional posts may be removed.
Community Rules
- 1Stay on topic for agricultural technology
- 2No spam or excessive self-promotion
- 3Be respectful in discussions
- 4Include context in questions
- 5Share experiences and insights
How to Write for r/AgTech
Practical and farmer-aware. Technology must work in farm conditions. Show understanding of agricultural economics, seasonal pressures, and the realities of farm operations.
Best Practices for r/AgTech
Maximize your impact by understanding when, what, and how to post.
Best Times to Post
- Weekday Morning Est
- Tuesday Wednesday Est
- Weekend Afternoon Est
Posts stay relevant for about 48-72 hours
Content That Works
- Precision ag implementation case studies
- ROI analyses of farm technology
- Integration and data platform discussions
- Emerging technology evaluations
Common Flairs
Who's Here
AgTech founders, precision agriculture specialists, and agribusiness technology professionals. Many work with farmers or farm data. Value practical solutions and demonstrated ROI for farming operations.
Common Mistakes on r/AgTech
Avoid these pitfalls that get marketers banned or ignored.
Not understanding farming economics
Farming margins are tight. Technology that doesn't show clear ROI won't be adopted.
Instead
Show farm-level economics: "Reduces input costs by $X/acre. Payback period: [timeframe]."
Ignoring connectivity and infrastructure
Rural areas often have limited connectivity. Cloud-dependent solutions face real barriers.
Instead
Address connectivity: "Works offline. Syncs when connected. Edge processing for [critical functions]."
Tech-first thinking in traditional industry
Agriculture is traditional. Technology needs to fit farming workflows, not the reverse.
Instead
Show integration: "Works with existing equipment. Doesn't change core farming practices. Adds data layer to what farmers already do."
Underestimating seasonal pressures
Farming has intense seasonal windows. Technology that adds friction during critical periods fails.
Instead
Acknowledge timing: "Quick setup before planting. Low-touch during harvest. Detailed analysis in off-season."
B2C marketing in B2B context
Many AgTech buyers are agribusiness professionals, not individual farmers. Different messaging needed.
Instead
Know your buyer: for enterprise, discuss fleet management and data aggregation. For farmers, discuss per-acre economics.
Post Formats That Work on r/AgTech
These content formats consistently perform well in this community.
Implementation Case Study
Example Format
""Deployed [technology] on [farm type/scale]. Problem: [challenge]. Implementation: [approach]. Results: [ROI/yield impact]. Farmer feedback: [response].""
Why It Works
Real farm context. ROI visible. Farmer perspective included.
Technology Evaluation
Example Format
""Tested [technology] for [agricultural use case]. Setup: [what it took]. Performance: [in field conditions]. Compared to [alternative]: [assessment]. Worth it for: [use cases].""
Why It Works
Field-tested, not just lab results. Comparative assessment. Practical guidance.
Data Platform Discussion
Example Format
""How we integrate data from [sources]. Architecture: [approach]. Challenges: [interoperability issues]. Value derived: [insights/outcomes].""
Why It Works
Addresses common data fragmentation. Practical architecture. Real value demonstration.
Related Communities & Use Cases
Expand your reach with similar subreddits and see who uses r/AgTech for marketing.
Who Should Target r/AgTech
Frequently Asked Questions
Common questions about marketing on r/AgTech
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